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Panerai

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Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches. More

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Panerai Radiomir  pam662 Special Editions 1000 pieces
TOP
Panerai Radiomir pam662 Special Editions 1000 pieces
Rp. 113,060,896
Seller
Cosimo Superior Rare Wrist Watches
 
NL
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
TOP
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
Rp. 93,717,152
Seller
Uhren2000 GmbH
326
DE
Panerai Radiomir 1940 2-er Set
Panerai Radiomir 1940 2-er Set
Rp. 683,701,568
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai up to Rp. 40,000,000
Panerai Rp. 40,000,000 - Rp. 100,000,000
Panerai Luminor Submersible 1950 3 Days Automatic
Panerai Luminor Submersible 1950 3 Days Automatic
Rp. 225,121,264
Seller
Helmut Seidl GmbH
7
DE
Panerai Radiomir Black Seal
TOP
Panerai Radiomir Black Seal
Rp. 76,626,448
Free shipping
Seller
Rent a Box Schmuck und Uhren AG
6
CH
Panerai Pam 360 Paneristi 10th
Panerai Pam 360 Paneristi 10th
Rp. 210,790,656
Seller
Legacy Timepieces
ID
Panerai Luminor Marina Automatic Black Dial
Panerai Luminor Marina Automatic Black Dial
Rp. 70,149,960
Seller
Koosh Jewelers
 
US
Panerai OP 6727
Panerai OP 6727
Rp. 45,844,820
Seller
Aaron Signature & Co.
 
CA
Panerai Luminor Marina
Panerai Luminor Marina
Rp. 65,868,812
Seller
EXPERTYCO
 
PL
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Panerai Luminor Marina Automatic
Panerai Luminor Marina Automatic
Rp. 55,117,828
Free shipping
Seller
Elite Fine Jewelers
 
US
Panerai Luminor Marina Logo Acciaio
Panerai Luminor Marina Logo Acciaio
Rp. 65,868,812
Seller
MW Sportive GMBH
6
DE
Panerai Radiomir Composite 3 Days
Panerai Radiomir Composite 3 Days
Rp. 104,222,808
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM01024  Luminor Submersible Automatic Mens 44mm XXX...
Panerai PAM01024 Luminor Submersible Automatic Mens 44mm XXX...
Rp. 103,077,496
Seller
Luxury Discount Store
 
US
Panerai Luminor 3 Days PAM00372 Full Set
Panerai Luminor 3 Days PAM00372 Full Set
Rp. 113,227,656
Seller
Henry´s Auktionshaus AG
DE
Panerai LUMINOR MARINA PAM01005
Panerai LUMINOR MARINA PAM01005
Rp. 57,265,272
Seller
Swiss Made Corp.
 
US
Panerai Radiomir Black Seal Firenze 1860
Panerai Radiomir Black Seal Firenze 1860
Rp. 64,423,432
Seller
Koosh Jewelers
 
US
Panerai PAM 114
Panerai PAM 114
Rp. 48,541,576
Seller
Aaron Signature & Co.
 
CA
Panerai Luminor Submersible
Panerai Luminor Submersible
Rp. 70,865,776
Seller
EXPERTYCO
 
PL
Panerai Luminor Marina Automatic
Panerai Luminor Marina Automatic
Rp. 85,879,592
Seller
Juwelier (Gold River) Rosenthal
5
DE
Panerai Luminor Marina 1950 3 Days Automatic
Panerai Luminor Marina 1950 3 Days Automatic
Rp. 87,547,160
Seller
Juwelier Stetter
 
DE
Panerai Luminor Marina 8 Days
Panerai Luminor Marina 8 Days
Rp. 87,547,160
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM00438  TUTTONERO - LUMINOR 1950 3 DAYS GMT AUTOMATI...
Panerai PAM00438 TUTTONERO - LUMINOR 1950 3 DAYS GMT AUTOMATI...
Rp. 177,522,352
Seller
Luxury Discount Store
 
US
Panerai Watch Luminor Power Reserve PAM00090
Panerai Watch Luminor Power Reserve PAM00090
Rp. 75,138,664
Seller
Watchfinder.co.uk Ltd
UK
Panerai LUMINOR PAM 90
Panerai LUMINOR PAM 90
Price on request
Seller
Swiss Made Corp.
 
US
Panerai Luminor Power Reserve Black Dial
Panerai Luminor Power Reserve Black Dial
Rp. 68,718,336
Seller
Koosh Jewelers
 
US
Panerai Luminor 1950 3 Days Chrono Flyback
Panerai Luminor 1950 3 Days Chrono Flyback
Rp. 107,372,392
Seller
Beverly Hills Watch Company
21
US
Panerai LUMINOR MARINA 1950
Panerai LUMINOR MARINA 1950
Rp. 93,383,640
Seller
EXPERTYCO
 
PL
Panerai Radiomir 3 Days Platino Limited Edition PAM00373 PAM 373
Panerai Radiomir 3 Days Platino Limited Edition PAM00373 PAM 373
Rp. 372,152,704
Seller
Boneta, Inc.
73
US
Panerai Luminor 1950 3 Days GMT Automatic Pam00441 Pam441
Panerai Luminor 1950 3 Days GMT Automatic Pam00441 Pam441
Rp. 130,278,496
Free shipping
Seller
SLS TIME
95
US
Panerai Radiomir 8 Days
Panerai Radiomir 8 Days
Rp. 133,405,192
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM00423  LUMINOR 1950 3 DAYS POWER RESERVE ACCIAIO...
Panerai PAM00423 LUMINOR 1950 3 DAYS POWER RESERVE ACCIAIO...
Rp. 138,868,288
Seller
Luxury Discount Store
 
US
Panerai Watch Luminor Marina PAM00001
Panerai Watch Luminor Marina PAM00001
Rp. 67,529,688
Seller
Watchfinder.co.uk Ltd
UK
Panerai LUMINOR MARINA PAM048
Panerai LUMINOR MARINA PAM048
Price on request
Seller
Swiss Made Corp.
 
US
Panerai Radiomir Black Seal Leather Band
Panerai Radiomir Black Seal Leather Band
Rp. 93,056,072
Seller
Koosh Jewelers
 
US
Panerai Luminor Submersible
Panerai Luminor Submersible
Rp. 64,423,432
Seller
Beverly Hills Watch Company
21
US
Panerai Luminor
Panerai Luminor
Rp. 60,866,120
Seller
EXPERTYCO
 
PL
Panerai Luminor
Panerai Luminor
Rp. 67,272,384
Seller
Chronostore
 
US
Panerai Luminor Marina
Panerai Luminor Marina
Rp. 48,309,452
Seller
Luxus-Watch
 
PL
Panerai Radiomir 1940 Paneristi forever
Panerai Radiomir 1940 Paneristi forever
Rp. 137,574,112
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM00510  Mens Luminox Marina Black Dial Black Leather...
Panerai PAM00510 Mens Luminox Marina Black Dial Black Leather...
Rp. 78,653,856
Seller
Luxury Discount Store
 
US
Panerai Watch Luminor Submersible PAM00382
Panerai Watch Luminor Submersible PAM00382
Rp. 508,850,464
Seller
Watchfinder.co.uk Ltd
UK
Panerai SEALAND PAM00817
Panerai SEALAND PAM00817
Rp. 186,112,144
Seller
Swiss Made Corp.
 
US
Panerai Luminor Marina 1950 3 Days Automatic
Panerai Luminor Marina 1950 3 Days Automatic
Rp. 100,214,240
Seller
Koosh Jewelers
 
US
Panerai Radiomir Limitted 1938 PAM00232
Panerai Radiomir Limitted 1938 PAM00232
Rp. 85,182,096
Seller
Beverly Hills Watch Company
21
US
Panerai Luminor
Panerai Luminor
Rp. 57,265,272
Seller
EXPERTYCO
 
PL
Panerai Radimir L'egiziano Special Editions 60mm PAM00341 PAM 341
Panerai Radimir L'egiziano Special Editions 60mm PAM00341 PAM 341
Rp. 395,058,816
Seller
Boneta, Inc.
73
US
Panerai Luminor 1950 3 Days Power Reserve PAM 423 BOX PAPERS
Panerai Luminor 1950 3 Days Power Reserve PAM 423 BOX PAPERS
Rp. 101,704,784
Seller
UHREN-NAGEL
16
DE
Panerai Radiomir 3 days  Oro Rosa 47 mm
Panerai Radiomir 3 days Oro Rosa 47 mm
Rp. 183,432,144
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM01000  Luminor Base Logo Acciaio Black Dial Mens Watch
Panerai PAM01000 Luminor Base Logo Acciaio Black Dial Mens Watch
Rp. 68,002,512
Seller
Luxury Discount Store
 
US
Panerai Watch Luminor Marina PAM00028
Panerai Watch Luminor Marina PAM00028
Rp. 118,890,304
Seller
Watchfinder.co.uk Ltd
UK
Panerai BREVETTATO BB1690655
Panerai BREVETTATO BB1690655
Rp. 71,581,592
Seller
Swiss Made Corp.
 
US
Panerai Luminor Marina Automatic Pam 00091 Titanium
Panerai Luminor Marina Automatic Pam 00091 Titanium
Rp. 85,897,912
Seller
Koosh Jewelers
 
US
Panerai Ferrari Perpetual Calendar Stainless Steel
Panerai Ferrari Perpetual Calendar Stainless Steel
Rp. 148,173,904
Seller
Beverly Hills Watch Company
21
US
Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT
Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT
Rp. 6,670,259,712
Seller
Guardian Of Time
607
UK
Panerai Luminor Submersible 1950 3 Days Automatic
Panerai Luminor Submersible 1950 3 Days Automatic
Rp. 191,769,952
Seller
Exklusive Watches
154
DE
Panerai Luminor Submersible 1950 Carbotech PAM00616 47mm
Panerai Luminor Submersible 1950 Carbotech PAM00616 47mm
Rp. 191,838,672
Seller
New York Jewelers
 
US
Panerai Radiomir 1940 3 Days
Panerai Radiomir 1940 3 Days
Rp. 103,389,016
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Panerai PAM01535  LUMINOR 1950 3 DAYS GMT AUTOMATIC ACCIAIO...
Panerai PAM01535 LUMINOR 1950 3 DAYS GMT AUTOMATIC ACCIAIO...
Rp. 105,940,752
Seller
Luxury Discount Store
 
US
Panerai Watch Luminor GMT PAM00244
Panerai Watch Luminor GMT PAM00244
Rp. 84,649,896
Seller
Watchfinder.co.uk Ltd
UK
Panerai RADIOMIR 8 DAYS PAM 268
Panerai RADIOMIR 8 DAYS PAM 268
Price on request
Seller
Swiss Made Corp.
 
US
Panerai Luminor Marina Pam 00086 Blue Band Automatic
Panerai Luminor Marina Pam 00086 Blue Band Automatic
Rp. 93,056,072
Seller
Koosh Jewelers
 
US
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  • Panerai up to Rp. 40,000,000
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.