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Bulgari Steel 40mm Automatic 103431 new
TOP
Bulgari OCTO FINISSIMO NEW Ulta-thin Steel Blue Diat / AUTO
Rp. 160,536,629
Professional dealer
15
AE
Bulgari Titanium 40mm Manual winding 102714 pre-owned
TOP
Bulgari Octo Finissimo
Rp. 222,304,132
Professional dealer
15
AE
Bulgari Gold/Steel 32mmmm Quartz 103287 new
TOP
Bulgari Serpenti
Rp. 111,390,944
Professional dealer
15
AE
Bulgari Gold/Steel 26mm Quartz BB26SGD pre-owned
TOP
Bulgari Ladies Watch BB 26 SGD 18k Gold / Steel Polished
Rp. 22,723,753
Professional dealer
24
US
Bulgari Steel Automatic 103219 new
TOP
Bulgari Special Edition ROMA 103219
Rp. 76,197,524
Professional dealer
155
IT
Bulgari Yellow gold 36mm Automatic LC35G pre-owned Indonesia, Tangerang Selatan
Bulgari Bvlgari Diagono LC35G 18K Yellow Gold Automatic
Rp. 64,606,748
Private Seller
ID
Bulgari Steel 38mm Automatic BB38SLCH pre-owned
Bulgari Chronograph Automatik Edelstahl Herrenuhr Ref. BB38SLCH
Rp. 34,079,168

Sold by Chrono24

DE
Bulgari White gold 35mm Quartz Diagono pre-owned
TOP
Bulgari Diagono 18k White Gold Black Dial Quartz Unisex Watch...
Rp. 62,364,077
Professional dealer
231
US
Bulgari Titanium 42mm Automatic 103371 new
Bulgari Octo Finissimo Chrono Gmt
Rp. 209,717,955
Professional dealer
108
IT
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new
Bulgari Octo Finissimo
Rp. 188,621,999
Professional dealer
287
US
Bulgari Titanium 40mm Manual winding 102714 new
Bulgari Octo Finissimo
Rp. 296,663,524
Professional dealer
148
MC
Bulgari Steel 33mm Automatic 102607 BBL33C7SS/12 new
TOP
Bulgari Bvlgari
Rp. 65,362,096
Free shipping
Professional dealer
221
HK
Bulgari Steel 41mm Automatic 103085 BGO41PBBSGVD new
Bulgari Octo L'Originale 41MM
Rp. 108,420,519
Professional dealer
352
US
Bulgari Steel Automatic 103133 new
Bulgari ref 103133 BLU NUOVO
Rp. 74,275,109
Professional dealer
155
IT
Bulgari Yellow gold 42mm Automatic DP42 G GMT pre-owned
Bulgari Diagono Professional GMT
Rp. 192,241,459
Professional dealer
33
DE
Bulgari Yellow gold 18mm Quartz pre-owned
Bulgari Gianni Lady 18K (0,750) Gelbgold Damenuhr Gold Saphirglas
Rp. 107,480,452

Sold by Chrono24

DE
Bulgari Steel 33mm Quartz BB33SL pre-owned
Bulgari Bvlgari BB33SL
Rp. 31,457,693
Professional dealer
129
DE
Bulgari Steel 40mm Automatic Octo new
Bulgari Octo Finissimo Automatic Extra Thin 40mm
Rp. 195,736,758
Professional dealer
36
FR
Bulgari Manual winding 102399 BGG53BTLTBSK/UN pre-owned
Bulgari BGG 53 WG TB
Rp. 1,529,768,966
Professional dealer
56
US
Bulgari Titanium 41mm Automatic 102859 new
Bulgari Octo Velocissimo
Rp. 144,181,094
Professional dealer
148
MC
Bulgari Yellow gold 30mm Quartz BB30GL pre-owned
Bulgari Bb 30 Gl Yellow Gold
Rp. 34,902,496
Professional dealer
39
US
Bulgari Steel 38mm Automatic SCB38S pre-owned
Bulgari Scuba Diagono Chronograph
Rp. 38,448,292
Professional dealer
36
FR
Bulgari Rose gold 33mm Automatic 102750 BBLP33WGLC11/12 new
Bulgari Lady 102750 BBLP33WGLC11/12
Rp. 148,521,259
Professional dealer
352
US
Bulgari Aluminum 38mm Automatic AL 38 TA pre-owned
Bulgari Diagono 38 I Rare Aluminium Case I Automatik I Ref. AL...
Rp. 26,039,979
Free shipping
Professional dealer
148
DE
Bulgari Yellow gold 36mm Automatic RT45G pre-owned
Bulgari Rettangolo 18K (0,750) Gelbgold Automatik Datum...
Rp. 62,041,562

Sold by Chrono24

DE
Bulgari Yellow gold 40mm Automatic CH40GDTA pre-owned
Bulgari Diagono Pro Terra Chronograph CH40GDTA 18k Gold w/...
Rp. 233,178,376
Professional dealer
97
US
Bulgari Steel 40mm Automatic BVLGARI Diagono Professional Chronograph Stainless Steel CH pre-owned
Bulgari Diagono
Rp. 37,056,054
Professional dealer
19
US
Bulgari Yellow gold 19mm Quartz BB191T pre-owned
Bulgari tubogas serpente
Rp. 216,236,688
Professional dealer
272
IT
Bulgari Rose gold 33mm Automatic 102353 new
Bulgari Lvcea
Rp. 345,160,801
Professional dealer
148
MC
Bulgari Yellow gold 33mm Quartz BB 33 GL pre-owned
Bulgari
Rp. 38,448,292
Professional dealer
184
IT
Bulgari Carbon 38mm Quartz BB38CL pre-owned
Bulgari Carbongold
Rp. 38,615,527
Professional dealer
433
US
Bulgari Gold/Steel 33mm Automatic 102192 LU33BSPGSPGD new
Bulgari Lvcea 102192 LU33BSPGSPGD
Rp. 103,964,881
Professional dealer
352
US
Bulgari Titanium 40mm Manual winding 102714 BGO40TLXTSK new
Bulgari Octo Finissimo
Rp. 261,972,679
Professional dealer
61
BE
Bulgari White gold 33mm Automatic BBW33GLSK pre-owned
Bulgari 18K (0,750) Weissgold Skeleton Herrenuhr Medium Ref....
Rp. 83,013,357

Sold by Chrono24

DE
Bulgari 103464 new
Bulgari Bvlgari Octo Finissimo S 40 mm Unworn New May 2021...
Rp. 173,017,313
Free shipping
Professional dealer
340
ES
Bulgari Steel 35mm Automatic AA44S pre-owned
Bulgari Assioma
Rp. 50,681,839
Professional dealer
36
FR
Bulgari Steel 30mm Quartz EG 30S pre-owned
Bulgari ERGON
Rp. 21,670,855
Professional dealer
272
IT
Bulgari Steel 33mm Automatic 102609 new
Bulgari LVCEA
Rp. 90,003,956
Professional dealer
148
MC
Bulgari Steel 40mm Automatic DG 40 SV pre-owned
Bulgari Diagono
Rp. 40,195,941
Professional dealer
184
IT
Bulgari Yellow gold 35mm Automatic AT 35 MGL pre-owned
Bulgari Anfiteatro Millenium Limited Edition AT35MGL scatola e...
Rp. 70,954,575
Professional dealer
485
IT
Bulgari Steel BB41BSLDCH 102043 new
Bulgari BB41BSLDCH 102043
Rp. 96,538,818
Professional dealer
352
US
Bulgari Steel 40mm Automatic GMT40S pre-owned
Bulgari Diagono Gmt
Rp. 46,026,738
Professional dealer
433
US
Bulgari Yellow gold 29mm Quartz SQ29GL pre-owned
Bulgari Quadrato 18K (0,750) Gold Unisex Ref. SQ29GL Klassiker
Rp. 39,322,117

Sold by Chrono24

DE
Bulgari Titanium 42mm Automatic 103371 pre-owned
Bulgari Octo Finissimo Chrono GMT March 2021 Mint Condition No...
Rp. 183,503,211
Free shipping
Professional dealer
340
ES
Bulgari Steel 42mm Automatic BB42SL pre-owned
Bulgari BB 42 SL
Rp. 34,952,992
Professional dealer
36
FR
Bulgari Platinum Automatic pre-owned
Bulgari Platinum Automatic BB 33 PL
Rp. 77,973,661
Professional dealer
19
US
Bulgari Gold/Steel 33mm Automatic 102192 LU33BSPGSPGD new
Bulgari Lvcea
Rp. 138,938,145
Professional dealer
148
MC
Bulgari Steel 30mm Quartz BZ 30 S pre-owned
Bulgari B Zero 1
Rp. 20,971,796
Professional dealer
184
IT
Bulgari Ceramic 41mm Automatic DG41SMC new
Bulgari Diagono
Rp. 51,118,752
Professional dealer
85
DE
Bulgari Gold/Steel 33mm Automatic 102954 LU33WSPGSPGD/11.T new
Bulgari Lvcea Tubogas 102954
Rp. 126,243,070
Professional dealer
352
US
Bulgari Titanium 40mm Automatic BGO40C14TTXTAUTO
Bulgari Octo Finissimo Titanium Extra Thin Grey / Blue 40mm...
Rp. 143,323,015
Professional dealer
779
US
Bulgari Steel 38mm Automatic BB38SLAUTO pre-owned
Bulgari Automatik Datum Edelstahl Herrenuhr Ref. BB38SLAUTO...
Rp. 34,079,168

Sold by Chrono24

DE
Bulgari Steel 33mm Automatic 101888 pre-owned
Bulgari Bvlgari
Rp. 72,265,312
Professional dealer
107
NL
Bulgari Steel 35mm Quartz Serpenti pre-owned
Bulgari Serpenti Tubogas Edelstahl Diamanten 102736 Lady...
Rp. 122,160,709
Professional dealer
849
DE
Bulgari Steel 41mm Automatic 103084 pre-owned
Bulgari Octo
Rp. 60,893,716
Professional dealer
 
US
Bulgari Ceramic 35mm Quartz 102886 new
Bulgari Serpenti Spiga
Rp. 173,017,313
Professional dealer
148
MC
Bulgari Steel 35mm Quartz SP35S pre-owned
Bulgari Serpente
Rp. 92,625,430
Professional dealer
184
IT
Bulgari Aluminum 40mm Automatic 103382 new
Bulgari Men's 103382 Aluminum Novelty Unworn New June 2021...
Rp. 38,448,292
Free shipping
Professional dealer
340
ES
Bulgari Steel 101868 BB41BSSD new
Bulgari 101868 BB41BSSD 41 mm Stainless Steel Case - Black...
Rp. 88,741,452
Professional dealer
352
US
Bulgari Steel 37mm Automatic DG 37 SC CH pre-owned
Bulgari Dg37scch Diagono
Rp. 64,874,086
Professional dealer
433
US
Bulgari Yellow gold 33mm Automatic BB33GLGMT pre-owned
Bulgari GMT 18K Gelbgold Automatik Damenuhr Gold Ref. BB33GL GMT
Rp. 39,322,117

Sold by Chrono24

DE
Bulgari Steel 42mm Automatic 102305 pre-owned
Bulgari Diagono
Rp. 59,070,557
Professional dealer
107
NL
Bulgari Rose gold Automatic 103093 new
Bulgari Lucea orig. Diamond setting Rosegold 18Kt. box+papers NEW
Rp. 166,026,714
Professional dealer
83
AT
Bulgari Steel 41mm Automatic BB41SB new
Bulgari Solotempo
Rp. 62,915,386
Professional dealer
85
DE

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.

By Chrono24 Last updated on January 20, 2020

5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.