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Jaeger-LeCoultre Master Memovox 141848J New Steel 40mmmm Automatic
TOP
Jaeger-LeCoultre Master Memovox Limited Edition 1/500
Rp. 233,178,376
Professional dealer
15
AE
Arnold & Son 1LCAP.S10A.C110A New Steel 44.6mm Automatic
TOP
Arnold & Son TIME PYRAMID - All Black steel - NEW
Rp. 256,941,778
Professional dealer
15
AE
Arnold & Son HMS1 1LCAP.W01A.C110A New Rose gold 40MMmm Automatic
TOP
Arnold & Son Royal Collection Hms1 - NEW
Rp. 116,886,231
Professional dealer
15
AE
Cartier Santos (submodel) W2SA0015 New Gold/Steel 43.5mm Automatic
TOP
Cartier Santos
Rp. 109,905,732
Professional dealer
152
US
TAG Heuer Monaco Calibre 11 CAW211A Unworn Steel 39mm Automatic
TOP
TAG Heuer Monaco Steve McQueen Come Nos
Rp. 227,194,451
Professional dealer
155
IT
Seiko SNKL23K1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SNKL23K1
Rp. 1,850,000
Private Seller
ID
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Blanpain Fifty Fathoms Automatik Titan Ref. 5015...
Rp. 196,610,583

Sold by Chrono24

DE
Seiko SRPE39K1 Unworn Steel 45mm Automatic Indonesia, Bandung
Seiko Prospex KING TURTLE MANTARAY, SAVE THE OCEAN SPECIAL...
Rp. 6,089,372
Private Seller
ID
Seiko SRPE33K1 Unworn Steel 43.8mm Automatic Indonesia, Bandung
Seiko Prospex SPECIAL EDITION KING SAMURAI MANTARAY SRPE33K1...
Rp. 6,237,893
Private Seller
ID
Seiko Grand Seiko SBGJ249G or SBGJ249 Unworn Steel 39.5mm Automatic Indonesia, semarang
Seiko Grand Seiko
Rp. 89,000,000
Private Seller
ID
Seiko SRPG57K1 Unworn Automatic Indonesia, Bandung
Seiko SRPG57K1 SRPG57 Save The ocean ANTARTICA. PENGUIN...
Rp. 6,237,893
Private Seller
ID
Seiko SRPF79K1 Unworn Steel 43.8mm Automatic Indonesia, Bandung
Seiko Prospex STO KING SAMURAI DARKMANTARAY Special Edition...
Rp. 6,237,893
Private Seller
ID
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Seiko 5 Sports SRP435K1 Unworn Steel 42mm Automatic Indonesia, Bandung
Seiko 5 Sports GMT 50th Anniversary Special Edition, NOS -...
Rp. 8,242,930
Private Seller
ID
Seiko Ssa174k1 Unworn Automatic Indonesia, Jakarta Timur
Seiko Superior Bullhead Anniversary 50th SSA174k1
Rp. 5,450,000
Private Seller
ID
Seiko Prospex SRP639K1 Unworn Steel 50mm Automatic Indonesia, Jakarta
Seiko Prospex SRP639K1 Automatic Divers Baby Tuna
Rp. 5,505,096
Private Seller
ID
Seiko Grand Seiko SBGR097 Unworn Steel 42mm Automatic Indonesia, 12310
Seiko Grand Seiko SBGR097 - EXTREMELY RARE
Rp. 73,110,147
Private Seller
ID
Seiko 5 Unworn Indonesia, Jakarta Timur
Seiko 5 SNZB67K1 blue baby dracula
Rp. 3,850,000
Private Seller
ID
Citizen 9-821173K Unworn 35mm Automatic Indonesia, SURABAYA
Citizen Eagle
Rp. 876,275
Private Seller
ID
Piaget Polo S Polo Unworn Steel 42mm Automatic Indonesia, Medan
Piaget Polo S Chronograph Blue
Rp. 185,651,574
Private Seller
ID
Seiko Presage SSA409J1 Unworn Steel Automatic Indonesia, Jakarta
Seiko Presage Limited Edition
Rp. 7,871,627
Private Seller
ID
Seiko Presage SSA409J1 Unworn Steel 40.5mm Automatic Indonesia, Bandung
Seiko Presage Cocktail HONEYCOMB SSA409J1 SSA409 Limited...
Rp. 7,723,105
Private Seller
ID
Seiko Snk027k Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SNK027
Rp. 3,750,000
Private Seller
ID
Bulova Military 616304 Unworn Steel 33mm Quartz Indonesia, Bandung
Bulova Military Day Date 616304, NOS, Ultra rare item
Rp. 2,227,819
Private Seller
ID
Bulgari 103219 New Steel Automatic
TOP
Bulgari Special Edition ROMA 103219
Rp. 76,197,524
Professional dealer
155
IT
Seiko Superior SRP510K1 Unworn Steel 43mm Automatic Indonesia, Jakarta Timur
Seiko Superior Seiko SRP510K1 Stargate II Gold Black Limited...
Rp. 5,250,000
Private Seller
ID
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
Rp. 98,742,204

Sold by Chrono24

DE
Rolex GMT-Master II 116713LN New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Black Men's Watch 116713LN-0001
Rp. 267,264,005
Free shipping
Professional dealer
635
US
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
Rp. 97,801,249
Professional dealer
860
US
Orient FER2L002B0 Unworn Steel 42mm Automatic Indonesia, Bandung
Orient Multi Year Calendar ER2L-C0-A
Rp. 2,621,474
Private Seller
ID
Hamilton Khaki Navy Scuba H82505140 New Steel 43mm Automatic
TOP
Hamilton Khaki Navy Scuba Auto
Rp. 13,719,050
Professional dealer
279
ES
B.R.M GF6-44-SA-N-AR Unworn Steel 44mm Automatic Indonesia, DEPOK-CINERE
B.R.M 6-44 Golf Black Dial Red
Rp. 50,000,000
Private Seller
ID
Seiko Prospex SBEE00E Unworn Steel 44mm Quartz Indonesia, Bandung
Seiko Prospex Barneys New York Giugiaro Design, ultra rare item
Rp. 8,242,930
Private Seller
ID
001875 Unworn 40mm Manual winding Indonesia, Kota Administrasi Jakarta Selatan
Ming 18.01 Diver DLC
Rp. 94,000,000
Private Seller
ID
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01 New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph Steel Blue Dial 26331ST....
Rp. 911,326,444
Professional dealer
114
US
Tudor Black Bay Fifty-Eight 79010SG Unworn Silver 39mm Automatic
Tudor Black Bay Fifty-Eight 925 Automatik Herrenuhr Ref....
Rp. 83,013,357

Sold by Chrono24

DE
Seiko Superior SRP451K1 Unworn Automatic Indonesia, Bandung
Seiko SRP451K1 Blue Monster Limited Edition Superior 4R35...
Rp. 5,718,068
Private Seller
ID
Parmigiani Fleurier Tonda PFC274-0001401-B33002 New Steel 40mm Automatic
TOP
Parmigiani Fleurier Tonda Metrographe 40mm Auto Mens Watch...
Rp. 74,245,777
Professional dealer
1068
US
Audemars Piguet Royal Oak 15500OR.OO.1220OR.01 New Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak - Royal Oak - Oro Rosa (NEW 2021)
Rp. 1,512,066,455
Professional dealer
114
IT
Seiko 5 Sports SRP483K1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SRP483K1
Rp. 5,500,000
Private Seller
ID
Breitling Superocean Heritage A103702A1C1A1 New Steel 42mm Automatic
TOP
Breitling Superocean Heritage '57 Limited Edition II Rainbow...
Rp. 106,935,306
Professional dealer
89
US
Seiko 5 Sports Unworn Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SRP485K1
Rp. 5,750,000
Private Seller
ID
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
Rp. 153,775,690
Free shipping
Professional dealer
5744
IT
Seiko Superior Skz285k1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko Superior Starfish SKZ285K1
Rp. 5,890,000
Private Seller
ID
Cartier Tank (submodel) WSTA0056 Unworn Steel 25mm Quartz
Cartier Tank Must de Cartier Green Dial Edelstahl Damenuhr...
Rp. 102,237,503

Sold by Chrono24

DE
Audemars Piguet 15500ST.OO.1220ST.01 New Steel 41mm Automatic
TOP
Audemars Piguet Steel Blue Dial 15500ST.OO.1220ST.01
Rp. 911,326,444
Professional dealer
114
US
Parmigiani Fleurier Tonda PFC283-1062500-XC2521 New Rose gold 33.7mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Selene 18k Rose Gold...
Rp. 141,080,344
Professional dealer
1068
US
Poljot 3340.T16 New Steel 43mm Manual winding
TOP
Poljot Tourbillon-Power Reserve – limited edition 3340 T16
Rp. 48,497,277
Professional dealer
167
DE
Seiko Superior SKZ283 Unworn Automatic Indonesia, Bandung
Seiko Superior SKZ283K1 Starfish Monster Diver Star Automatic...
Rp. 5,866,590
Private Seller
ID
Sinn 556 556.010 New Steel 38,5mm Automatic
TOP
Sinn 556 I rote Sekunde schwarzes Lederband in Vintage-Optik...
Rp. 17,126,966
Professional dealer
534
DE
Jaeger-LeCoultre Reverso (submodel) Q3002420 New Rose gold Manual winding
TOP
Jaeger-LeCoultre Reverso Septantieme Limited Edition
Rp. 403,130,123
Professional dealer
125
CH
Glashütte Original PanoMaticLunar 1-90-02-45-35-05 New Rose gold 40mm Automatic
TOP
Glashütte Original PanoMaticLunar
Price on request
Professional dealer
794
DE
Jacob & Co. Unworn Steel 47mm Quartz
TOP
Jacob & Co. . Ghost Steel Black PVD Quartz Mens Watch GH100.14...
Rp. 89,097,903
Professional dealer
231
US
Rolex Oyster Perpetual Date 115234 Unworn Gold/Steel 34mm Automatic
Rolex Date 34 Stahl / Weissgold Herrenuhr Oyster Perpetual...
Rp. 154,666,992

Sold by Chrono24

DE
Patek Philippe Aquanaut 5164A-001 New Steel 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time Stainless Steel 5164A
Rp. 1,266,589,295
Professional dealer
114
US
Parmigiani Fleurier Tonda PFC267-1263300 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold 39mm MOP Dial...
Rp. 89,097,903
Professional dealer
1068
US
Luminox XS.3603.RE New Carbon 45mm Quartz
TOP
Luminox XS.3603.RE Navy Seal 45mm EXCLUSIVE 200M Water...
Rp. 5,123,983
Professional dealer
619
US
Seiko 5 Sports SRP745 Unworn 44mm Automatic Indonesia, Bandung
Seiko 5 Sports SRP745K1 4R36-04V0 Yellow Dial SRP745 Automatic...
Rp. 4,678,420
Private Seller
ID
Sinn U1 1010.0102 New Steel 44mm Automatic
TOP
Sinn Taucheruhr U1 B
Rp. 34,865,610
Professional dealer
534
DE
Zenith 16.2120.685/02.C498 Unworn Steel 40mm Automatic
TOP
Zenith Elite
Rp. 87,076,107
Professional dealer
125
CH
Hanhart H 21 210-0110 -UB New Steel 42mm Manual winding
TOP
Hanhart 417 ES
Rp. 34,865,610
Professional dealer
167
DE
Jacob & Co. Unworn Steel 47mm Quartz
TOP
Jacob & Co. . Ghost Carbon Bezel Black Quartz Mens Watch...
Rp. 68,304,927
Professional dealer
231
US
Zenith El Primero Tourbillon 18.2050.4035/01.C713 Unworn Yellow gold 44mm Automatic
Zenith El Primero Tourbillon 18K Gold Ref. 18.2050.4035/01.C71...
Rp. 720,905,470

Sold by Chrono24

DE
Rolex Sea-Dweller Deepsea 116660 Unworn Steel 44mm Automatic
TOP
Rolex Sea-Dweller Deepsea Steel Blue Dial 116660
Rp. 239,416,269
Professional dealer
114
US

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.