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Patek Philippe Nautilus 5712G-001 Unworn White gold 40mm Automatic
TOP
Patek Philippe Nautilus White Gold Moonphase Tiffany & Co....
Rp.2,765,017,790
Free shipping
Professional dealer
372
US
Zenith El Primero Chronomaster 03.A384.40021.M384 Unworn Steel 37mm Automatic
TOP
Zenith El Primero Chronomaster Revival A384 37mm NEW
Rp.103,757,418
Professional dealer
899
JP
Patek Philippe Perpetual Calendar Chronograph 5270/1R-001 Unworn Rose gold 41mm Manual winding
TOP
Patek Philippe Grand Complications Rose Gold Chronograph Watch...
Rp.2,846,001,999
Free shipping
Professional dealer
372
US
Cartier Ballon Bleu 42mm W69012Z4 Unworn Steel 42mm Automatic
TOP
Cartier USA Certificate Ballon Bleu 42mm Diamonds XL "Iced Out"
Rp.142,445,438
Professional dealer
78
US
Seiko SRPE33K1 Unworn Steel 43.8mm Automatic Indonesia, Bandung
Seiko Prospex SPECIAL EDITION KING SAMURAI MANTARAY SRPE33K1...
Rp.5,784,586
Private Seller
ID
Seiko SNKL23K1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SNKL23K1
Rp.1,850,000
Private Seller
ID
Seiko SRPF79K1 Unworn Steel 43.8mm Automatic Indonesia, Bandung
Seiko Prospex STO King Samurai Darkmantaray special edition...
Rp.5,784,586
Private Seller
ID
Seiko V501-HAX0 Unworn Steel 34mm Quartz Indonesia, Bandung
Seiko One Piece Premium Collection Limited Edition, NOS
Rp.3,615,366
Private Seller
ID
Seiko SRPG19K1 Unworn Steel 45mm Automatic Indonesia, Bandung
Seiko Prospex NEW KING TURTLE PADI SPECIAL EDITION SRPG19K1...
Rp.5,784,586
Private Seller
ID
Seiko Prospex SRPG57K1 Unworn Steel Automatic Indonesia, Bandung
Seiko PROSPEX Monster Antarctica Penguin Save The Ocean,...
Rp.5,784,586
Private Seller
ID
Omega Seamaster Diver 300 M 210.90.42.20.01.001 New Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M 007 Edition Unworn New October 2021
Rp.137,604,895
Free shipping
Professional dealer
386
ES
Seiko 5 Unworn Steel 37mm Automatic Indonesia, Bandung
Seiko 5 SKZ57K1, NOS - Ultra rare item
Rp.4,815,668
Private Seller
ID
002161 Unworn 38mm Automatic Indonesia, Kota Administrasi Jakarta Selatan
Ming 27.02
Rp.173,537,589
Private Seller
ID
Piaget Polo S Polo Unworn Steel 42mm Automatic Indonesia, Medan
Piaget Polo S Chronograph Blue
Rp.194,506,714
Private Seller
ID
Seiko Prospex SRPG59K1 Unworn Steel Automatic Indonesia, Bandung
Seiko Prospex BABY TUNA Antartica Penguin SRPG59K1 Save The...
Rp.5,784,586
Private Seller
ID
Seiko Prospex SRPH13K1 Unworn Steel 42.4mm Automatic Indonesia, Bandung
Seiko PROSPEX MONSTER BLACK SERIES LIMITED EDITION SRPH13K1
Rp.5,784,586
Private Seller
ID
Seiko Prospex SBEE00E Unworn Steel 44mm Quartz Indonesia, Bandung
Seiko Prospex Barneys New York Giugiaro Design, ultra rare item
Rp.7,953,806
Private Seller
ID
Seiko Spirit SARB017 Unworn Steel 38mm Automatic Indonesia, Jakarta Selatan
Seiko Alpinist SARB017 JDM
Rp.14,447,004
Private Seller
ID
Citizen 9-821173K Unworn 36mm Automatic Indonesia, SURABAYA
Citizen Eagle
Rp.1,084,610
Private Seller
ID
Seiko SKZ323K Unworn Automatic Indonesia, Bandung
Seiko Automatic SKZ323K1 STARGATE I 1 White 7S36-04P0 Watch
Rp.5,770,125
Private Seller
ID
A. Lange & Söhne Saxonia 216.032 Unworn Red gold 37mm Manual winding
A. Lange & Söhne Saxonia 18K Rosegold Handaufzug Herrenuhr...
Rp.267,658,302
Sold by Chrono24
DE
Orient EU03002DW Unworn Steel 45mm Automatic Indonesia, Bandung
Orient Multi Year Calendar Blue, NOS rare item
Rp.3,687,674
Private Seller
ID
Omega Seamaster Diver 300 M 210.90.42.20.01.001 New Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M 007 Edition Unworn New October 2021...
Rp.134,248,678
Free shipping
Professional dealer
386
ES
F.P.Journe Octa Octa Unworn Platinum 42mm Automatic
TOP
F.P.Journe OCTA QUANTIEME PERPETUEL PLATINUM Full Set
Price on request
Professional dealer
333
CZ
Seiko Prospex SRPF35K1 Unworn Steel Automatic Indonesia, Bandung
Seiko Prospex YELLOW MONSTER BUMBLEBEE Special Edition...
Rp.5,929,201
Private Seller
ID
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
Rp.86,551,873
Professional dealer
893
US
Montblanc Nicolas Rieussec 118537 New Steel 44.8mm Automatic
TOP
Montblanc Star Legacy Nicolas Rieussec Chronograph Blue...
Rp.79,538,062
Professional dealer
56
US
Seiko 5 Sports SRP435K1 Unworn Steel 42mm Automatic Indonesia, Bandung
Seiko 5 Sports GMT 50th Anniversary Special Edition, NOS -...
Rp.7,852,576
Private Seller
ID
Cartier Santos (submodel) WHSA0007 Unworn Steel 39.8mm Manual winding
TOP
Cartier Santos De Cartier Skeleton Custom Diamond Stainless...
Rp.795,380,616
Professional dealer
845
US
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
Rolex Submariner Date Automatik Edelstahl Herrenuhr Ref....
Rp.234,263,944
Sold by Chrono24
DE
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp.9,750,000
Private Seller
ID
Parmigiani Fleurier Tonda PFC231-0001400-HA1442 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Tonda Hemispheres Men's 42mm Automatic...
Rp.129,430,118
Professional dealer
1154
US
Maurice Lacroix Les Classiques Date LC1026-SS001-130-1 New Steel 33mm Quartz
TOP
Maurice Lacroix Les Classiques Date Damenuhr Lederband schwarz...
Rp.5,739,131
Free shipping
Professional dealer
2125
DE
Seiko Prospex SUN021P1 Unworn Steel Quartz Indonesia, Bandung
Seiko Prospex SUN021P1 Kinetic GMT Watch
Rp.7,592,270
Private Seller
ID

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.