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Audemars Piguet Royal Oak Lady 15452OR.ZZ.1258OR.02 Unworn Rose gold 37mm Automatic
TOP
Audemars Piguet Royal Oak 18k Rose Gold Diamond Pave Bracelet...
Rp. 2,609,101,846
Free shipping
Professional dealer
342
US
Audemars Piguet Royal Oak Lady 67651OR.ZZ.1261OR.02 Unworn Rose gold 33mm Quartz
TOP
Audemars Piguet Royal Oak Lady Rose Gold 33MM 67651OR.ZZ.1261O...
Rp. 811,062,580
Free shipping
Professional dealer
486
US
Patek Philippe Nautilus 5726/1A-001 Unworn Steel 40mm Automatic
TOP
Patek Philippe Nautilus Stainless Steel Black Index Dial Watch...
Rp. 1,660,874,271
Free shipping
Professional dealer
342
US
Franck Muller Vanguard V45 CC DT KRYPTON CARBON New Carbon 44mm Automatic
TOP
Franck Muller Vanguard Chronograph Krypton Carbon Case (New...
Rp. 265,039,883
Free shipping
Professional dealer
16
HK
Seiko SNKL23K1 Unworn Steel 38mm Automatic Indonesia, Jakarta
Seiko 5 Sport Automatic SNKL23 SNKL23K1 Black Dial
Rp. 2,022,872
Private Seller
ID
IWC Pilot Chronograph IW377726 New Steel 43mm Automatic
TOP
IWC Racing Green Chronograph Edition Watch Pilot - LIMITED...
Rp. 146,774,586
Professional dealer
532
DE
Glashütte Original Pavonina 03-01-06-12-02 Unworn Steel 31mm Quartz
TOP
Glashütte Original Pavonina
Rp. 78,766,701
Professional dealer
205
CZ
Seiko SNKL23K1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko 5 Sports SNKL23K1
Rp. 1,850,000
Private Seller
ID
Seiko SRPF79K1 Unworn Steel 43.8mm Automatic Indonesia, Bandung
Seiko Prospex STO KING SAMURAI SPECIAL EDITION DARK MANTARAY...
Rp. 6,560,065
Private Seller
ID
IWC Portuguese Chronograph IW371605 Unworn Steel 41mm Automatic
IWC Portugieser Chronograph Automatik Stahl Herrenuhr Ref....
Rp. 129,965,056

Sold by Chrono24

DE
Seiko SRPE39K1 Unworn Steel 45mm Automatic Indonesia, Bandung
Seiko Prospex KING TURTLE MANTARAY, SAVE THE OCEAN SPECIAL...
Rp. 6,410,973
Private Seller
ID
Seiko Presage SSA409J1 Unworn Steel 40.5mm Automatic Indonesia, Bandung
Seiko Presage HONEYCOMB SSA409J1 SSA409 ,LIMITED EDITION...
Rp. 7,901,896
Private Seller
ID
Seiko Monster SRPF35K1 Unworn Steel Automatic Indonesia, Bandung
Seiko Monster yellow bumblebee limited asia market SRPF35K1 ...
Rp. 5,814,603
Private Seller
ID
Citizen 9-821173K Unworn 35mm Automatic Indonesia, SURABAYA
Citizen Eagle
Rp. 894,554
Private Seller
ID
Seiko 5 SNKN60K1 Unworn Steel 43mm Automatic Indonesia, Bandung
Seiko 5 Two Tone SNKN60K1 - Brown
Rp. 2,685,228
Private Seller
ID
Seiko Prospex SRPE39K1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko Prospex Save The Ocean SRPE39K1
Rp. 6,450,000
Private Seller
ID
Seiko Grand Seiko SBGR097G Unworn Steel 42mm Automatic Indonesia, Jakarta
Seiko Grand Seiko
Rp. 75,961,199
Private Seller
ID
Orient EM2W-C0 Unworn Steel 38mm Automatic Indonesia, Bandung
Orient Chronoace Nonscracth, Blue - NOS
Rp. 5,218,234
Private Seller
ID
Seiko 2699/3500 Unworn Steel 45mm Automatic Indonesia, South Tangerang
Seiko SRPB01K1
Rp. 19,188,190
Private Seller
ID
Seiko SKZ323K Unworn Automatic Indonesia, Bandung
Seiko Automatic SKZ323K1 STARGATE I 1 White 7S36-04P0 Watch
Rp. 5,948,786
Private Seller
ID
Seiko Superior SRP451K1 Unworn Automatic Indonesia, Bandung
Seiko SRP451K1 Blue Monster Limited Edition Superior 4R35...
Rp. 5,740,057
Private Seller
ID
Orient FER2L002B0 Unworn Steel 42mm Automatic Indonesia, Bandung
Orient Multi Year Calendar ER2L-C0-A
Rp. 2,685,228
Private Seller
ID
Seiko SNXS79K1 Unworn Steel 38mm Automatic Indonesia, Jakarta
Seiko 5 Automatic Sport Black Dial SNXS79 SNXS79K1
Rp. 3,132,767
Private Seller
ID
Seiko Presage SPB085J1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko Presage Urushi Byakudan SPB085J1 limited edition
Rp. 29,000,000
Private Seller
ID
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Seiko Skz325k1 Unworn Steel 44mm Automatic Indonesia, Jakarta Timur
Seiko Automatic Stargate Rare Diver 200M SKZ325 SKZ325K1
Rp. 5,350,000
Private Seller
ID
Seiko Prospex SPB183J1 Unworn Steel 42.7mm Automatic Indonesia, Jakarta Timur
Seiko Prospex
Rp. 18,500,000
Private Seller
ID
Bulova Military 616304 Unworn Steel 33mm Quartz Indonesia, Bandung
Bulova Military Day Date 616304, NOS, Ultra rare item
Rp. 2,609,117
Private Seller
ID
Seiko 5 Sports SRP783 Unworn Automatic Indonesia, Bandung
Seiko 5 Sports SRP783K1 Mt Fuji Heritage Limited Edition...
Rp. 4,457,862
Private Seller
ID
Seiko Superior SRP491K1 Unworn Automatic Indonesia, Bandung
Seiko Superior STARGATE II 2 SRP491K1 Automatic 4R36-02Z0 NOS...
Rp. 5,665,511
Private Seller
ID
Seiko Prospex SRP639K1 Unworn Steel 50mm Automatic Indonesia, Jakarta
Seiko Prospex
Rp. 5,549,472
Private Seller
ID
Seiko 5 Sports SRP745 Unworn 44mm Automatic Indonesia, Bandung
Seiko 5 Sports SRP745K1 4R36-04V0 Yellow Dial SRP745 Automatic...
Rp. 4,696,410
Private Seller
ID
Seiko Superior SKZ283 Unworn Automatic Indonesia, Bandung
Seiko Superior SKZ283K1 Starfish Monster Diver Star Automatic...
Rp. 5,889,149
Private Seller
ID
B.R.M GF6-44-SA-N-AR Unworn Steel 44mm Automatic Indonesia, DEPOK-CINERE
B.R.M 6-44 Golf Black Dial Red
Rp. 60,000,000
Private Seller
ID
Seiko Unworn 42mm Automatic Indonesia, South Jakarta
Seiko SRPF35
Rp. 11,181,929
Private Seller
ID
Fossil 340210 Unworn Gold/Steel 43mm Quartz Indonesia, SURABAYA
Fossil KALEIDO AM-3604
Rp. 894,554
Private Seller
ID
Seiko SRP495 Unworn Automatic Indonesia, Bandung
Seiko STARGATE II 2 SRP495K1 Automatic Watch 4R36-02Z0 NOS...
Rp. 5,889,149
Private Seller
ID
Seiko Superior Skz283k1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko Superior SKZ283K1 Starfish Monster Diver
Rp. 5,650,000
Private Seller
ID
Seiko Superior Skz285k1 Unworn Steel Automatic Indonesia, Jakarta Timur
Seiko Superior Starfish SKZ285K1
Rp. 5,890,000
Private Seller
ID
NOMOS Lambda 960.S1 New Steel Manual winding
TOP
NOMOS LAMBDA – 175 YEARS WATCHMAKING GLASHÜTTE - Limited 175...
Rp. 134,243,520
Professional dealer
532
DE
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
Rp. 266,732,691
Professional dealer
103
ES
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller Automatik Herrenuhr Oyster Perpetual Ref....
Rp. 266,374,661

Sold by Chrono24

DE
Sinn U1 1010.010 New Steel Automatic
TOP
Sinn Taucheruhr U 1 Massivarmband
Rp. 33,833,878
Professional dealer
474
DE
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
Rp. 153,341,519
Professional dealer
834
US
Patek Philippe Travel Time 7234R-001 Unworn Rose gold 37,5mm Automatic
TOP
Patek Philippe Calatrava Pilot Travel Time 7234R-001
Rp. 567,836,307
Professional dealer
640
DE
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
Rp. 16,093,469
Professional dealer
141
HU
Rolex Day-Date 36 128345RBR New Rose gold 36mm Automatic
TOP
Rolex Day-Date 36 Everose Diamond Paved Rainbow NEW 12-2020
Rp. 1,467,029,802
Professional dealer
392
NL
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
Rp. 157,515,500
Professional dealer
5388
IT
NOMOS Club Automat 753.S3 New Steel Automatic
TOP
NOMOS CLUB AUTOMAT OLIVE - 175 Years - 753.S3 - LIMITED Edition
Rp. 59,057,124
Professional dealer
532
DE
Ulysse Nardin Diver Black Sea U263-92-3C/92 New Steel 45,8mm Automatic
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
Rp. 105,618,985
Professional dealer
103
ES
Rolex Datejust 126234 Unworn Gold/Steel 36mm Automatic
Rolex Datejust 36 Stahl / Weissgold Diamanten Oyster Perpetual...
Rp. 218,577,595

Sold by Chrono24

DE
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 St Navigationschronograph
Rp. 51,019,340
Professional dealer
474
DE
Seiko 5 SNXS77 New Steel 37mm Automatic
TOP
Seiko 5 | Herrenuhr Automatik SNXS77
Rp. 2,309,296
Professional dealer
637
DE
Porsche Design Dashboard 6620.11.66.0268 New Titanium 44mm Automatic
TOP
Porsche Design Dashboard P'6620 Automatik Chronograph Herrenuh...
Rp. 50,750,817
Free shipping
Professional dealer
1994
DE
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
Rp. 284,634,214
Free shipping
Professional dealer
627
LV
Jaeger-LeCoultre Reverso (submodel) Q2623402 New White gold 21mm Manual winding
TOP
Jaeger-LeCoultre Reverso Joaillerie
Rp. 366,981,220
Professional dealer
248
ES
Parmigiani Fleurier Tonda PFC267-1263800-HA2421 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold Tahiti MOP Dial...
Rp. 89,440,522
Professional dealer
937
US
Montblanc Star 126108 New Steel 43mm Automatic
TOP
Montblanc MB126108 Star Legacy Orbis Terrarum Automatic...
Rp. 95,270,035
Professional dealer
463
US
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
Rp. 116,359,899
Professional dealer
103
ES
Rolex Oyster Perpetual Date 115234 Unworn Gold/Steel 34mm Automatic
Rolex Date 34 Stahl / Weissgold Herrenuhr Oyster Perpetual...
Rp. 163,261,889

Sold by Chrono24

DE
Sinn 104 104.012 New Steel Automatic
TOP
Sinn St Sa IW
Rp. 20,765,767
Professional dealer
474
DE
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
Rp. 26,941,792
Professional dealer
249
ES
Omega Speedmaster Professional Moonwatch 311.32.40.30.02.001 Unworn Steel 39.7mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch Limited 39,7 mm -...
Rp. 139,484,223
Professional dealer
260
PL
Blancpain Villeret 6025AS-3430-55 New Platinum
TOP
Blancpain Villeret ,Métiers Art Tourbillon Squelette 8 Juors...
Price on request
Professional dealer
10
ES

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.