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Hamilton Khaki Pilot Day Date H64615735 New Steel 42mm Automatic
TOP
Hamilton H64615735 Khaki Pilot Day Date
Rp. 8,841,825
Verified Dealer
19
HK
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
TOP
Rolex Day-Date 40mm Rose Gold President Green Roman Watch 228235
Rp. 543,062,528
Free shipping
Verified Dealer
215
US
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
TOP
Rolex Day-Date 40 Rose Gold Sundust Roman Dial Watch 228235
Rp. 487,362,368
Free shipping
Verified Dealer
215
US
Richard Mille RM 011 RM011 Unworn Rose gold 49.94mm Automatic
TOP
Richard Mille Felipe Massa 18K Rose Gold Boutique Edition RM011
Rp. 3,133,119,232
Free shipping
Verified Dealer
215
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new official retail price:...
Rp. 1,133,068,032
Verified Dealer
36
CH
Panerai Radiomir 3 Days 47mm PAM 00504 # PAM504 Unworn Ceramic 47mm Manual winding
TOP
Panerai PAM 504 RADIOMIR COMPOSITE 3 Days - NET EXPORT
Rp. 79,537,928
Verified Dealer
23
DE
Seiko 5 SNXJ90K1 Unworn Automatic Indonesia, Bandung
Seiko 5 SNXJ90 President Jubilee DateJust Gold Silver 7s26...
Rp. 4,163,586
Private Seller
ID
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
Rp. 152,827,280
Verified Dealer
602
US
Piaget Emperador 12336 C 516 Unworn Yellow gold 34mm Automatic
TOP
Piaget Massive Emperador, Original Diamond Set Dial and Bezel
Rp. 294,957,440
Verified Dealer
21
CH
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
Rp. 45,560,560
Verified Dealer
75
DE
JeanRichard Paramount Unworn 38mm Automatic
TOP
JeanRichard Paramount Pack 3 watches
Rp. 289,579,840
Verified Dealer
186
ES
Universal Genève Compax U-901 Unworn White gold 39mm Automatic
TOP
Universal Genève Compax Chronograph White and Yellow Gold
Rp. 111,507,544
Verified Dealer
1424
ES
Omega Speedmaster New
TOP
Omega Speedmaster Apollo 11 - 50th Anniversary 310.20.42.50.01...
Rp. 164,407,568
Verified Dealer
40
UK
Rolex Day-Date 36 118348 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date 36, new, official retail price: 48.300 CHF
Rp. 486,463,904
Verified Dealer
36
CH
Hublot Classic Fusion 45, 42, 38, 33 mm 510.NO.1180.NO New Titanium 45mm Automatic
Hublot Classic Fusion Titanium King Gold Bracelet 45 mm
Rp. 176,991,200
Verified Dealer
1656
DE
Seiko 5 Snkk43k1 Unworn Steel 38mm Automatic Indonesia, Bandung
Seiko 'Nautilus' Gold Steel Two Tones SNKK43 NOS - Very Rare Item
Rp. 7,728,396
Private Seller
ID
Patek Philippe Twenty~4 4910/10A-001 Unworn Steel 30mm Quartz
TOP
Patek Philippe Twenty-4 stahl Ref. 4910/10A-001 Zifferblatt...
Rp. 159,848,064
Verified Dealer
489
DE
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole
Rp. 136,687,584
Verified Dealer
21
CH
Sinn 103 103.0619 New Steel 41mm Automatic
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rp. 37,838,436
Verified Dealer
75
DE
Cvstos Challenge-R New Steel 50mm Automatic
TOP
Cvstos Challenge-R 50 Chronograph 50mm Automatic Open-Worked...
Rp. 97,461,336
Free shipping
Verified Dealer
492
US
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
Rp. 99,615,472
Verified Dealer
62
ES
Sinn EZM 3 603.010 New Steel 41mm Automatic
TOP
Sinn EZM 3
Rp. 24,401,928
Free shipping
Verified Dealer
361
LV
Rolex Lady-Datejust Pearlmaster 81209 New White gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, official retail price: 33.200 CHF
Rp. 302,079,584
Verified Dealer
36
CH
Tudor Black Bay GMT 79830RB-0002 - Tudor Black Bay GMT Uomo vetro zaffiro New Steel 41mm Automatic
Tudor Black Bay GMT Man 41mm red blue bezel leather strap
Rp. 54,981,556
Free shipping
Verified Dealer
2544
IT
Seiko 5 SNXJ94K Unworn Automatic Indonesia, Bandung
Seiko 5 SNXJ94K1 All Gold Homage Fluted Bezel SNXJ94 Automatic...
Rp. 4,163,586
Private Seller
ID
Zenith El Primero 03.A384.400/21.C815 New Steel 37mm Automatic
TOP
Zenith 50th El Primero Anniversary El Primero A384 Revival/In...
Rp. 95,681,312
Verified Dealer
301
CH
IWC Da Vinci (submodel) 9310 Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
Rp. 129,493,504
Verified Dealer
21
CH
Sinn EZM 13 613.010 New Steel 41mm Automatic
TOP
Sinn EZM 13
Rp. 34,749,580
Verified Dealer
75
DE
Cuervo y Sobrinos Espléndidos Cuervo y Sobrinos 1704 New White gold Manual winding
TOP
Cuervo y Sobrinos Esplendido 1704
Rp. 38,610,648
Free shipping
Verified Dealer
9
CH
Corum Admiral's Cup Legend 42 984.101.20/F373 AA12 New Steel 42mm Automatic
TOP
Corum Admiral's Cup Legend 42
Rp. 56,834,868
Verified Dealer
62
ES
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
Rp. 55,599,332
Free shipping
Verified Dealer
361
LV
Hublot Big Bang Tutti Frutti 341.SL.5190.LR.1901 New Steel 41mm Automatic
TOP
Hublot Big Bang Tutti Frutti, new, official retail price:...
Rp. 280,497,312
Verified Dealer
36
CH
Hublot Big Bang Sang Bleu 415.EX.7179.VR.MXM19 New Ceramic 45mm Automatic
TOP
Hublot Big Bang Unico Sang Bleu Ceramic Blue 45 mm
Rp. 268,730,112
Verified Dealer
791
UK
Seiko 5 SNXJ92K Unworn Automatic Indonesia, Bandung
Seiko 5 SNXJ92K1 Date Just Fluted Bezel President 7S26...
Rp. 4,163,586
Private Seller
ID
Frederique Constant Manufacture Slimline Moonphase FC-705N4S6 New Steel 42mm Automatic
TOP
Frederique Constant Manufacture Slimline Moonphase
Rp. 38,128,640
Verified Dealer
301
CH
Jaeger-LeCoultre 19001 Unworn Yellow gold 40mm Manual winding
TOP
Jaeger-LeCoultre Vintage Unworn Yellow Gold Pendant-Watch
Rp. 39,567,460
Verified Dealer
21
CH
Chopard Happy Sport 278559-6007 New Gold/Steel 36mm Automatic
Chopard Happy Sport
Rp. 281,085,504
Verified Dealer
1656
DE
Casio G-Shock GWR-B1000X-1AER New Carbon 50,1mm
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
Rp. 15,428,814
Verified Dealer
138
ES
Ulysse Nardin Diver Chronometer U263-10.7M/92 New Steel 44mm Automatic
TOP
Ulysse Nardin Marine Dive
Rp. 96,526,616
Verified Dealer
62
ES
Breguet Marine 5547TI/G2/9ZU New Titanium Automatic
Breguet Brequet Marine 5547 Marine Alarme Musicale Titanium...
Rp. 278,779,264
Verified Dealer
196
US
Breguet Classique 8788BR129986DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique 36, new, official retail price: 29.000 CHF
Rp. 269,778,144
Verified Dealer
36
CH
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
Rp. 81,082,352
Verified Dealer
791
UK
Seiko 5 Sports SRP785K1 Unworn Steel 44mm Automatic Indonesia, Bandung
Seiko 5 Mountain Fuji Limited Edition with Football Star Sign
Rp. 5,556,090
Private Seller
ID
Sinn 903 903.045 New Steel 41mm Automatic
TOP
Sinn 903 St B E
Rp. 44,633,908
Verified Dealer
75
DE
Hanhart Pioneer 712  01056 Unworn Steel 40mm Automatic
TOP
Hanhart Pioneer TachyTele chronograph full set 712 01056
Rp. 35,641,440
Verified Dealer
34
UK
Rolex Daytona 116505 New Rose gold 40mm Automatic
Rolex Daytona 116505 Rose Gold 40mm
Rp. 587,037,184
Verified Dealer
589
CH
Omega Seamaster 300 234.10.39.20.01.001 Unworn Steel 39mm Automatic Indonesia, Jakarta
Omega Seamaster 300
Rp. 88,000,000
Verified Dealer
 
SG
Festina Unworn Yellow gold 25mm Quartz
Festina Lady Gold Diamonds
Rp. 75,676,872
Verified Dealer
19
ES
Breguet Classique 5157BR/11/9V6 New Rose gold Automatic
Breguet Brequet Classique 5157 18K Rose Gold Men's Watch...
Rp. 183,253,488
Verified Dealer
196
US
Chaumet Liens W23871-02A New Rose gold 33mm Automatic
TOP
Chaumet Liens 33, new, official retail price: 18.700 CHF
Rp. 114,961,448
Verified Dealer
36
CH
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
Rp. 178,844,512
Verified Dealer
791
UK
Seiko Superior SRP451K1 Unworn Automatic Indonesia, Bandung
Seiko SRP451K1 Blue Monster Limited Edition Superior 4R35...
Rp. 5,361,140
Private Seller
ID
Paul Picot Unworn Steel 42mm Automatic
TOP
Paul Picot Megarotor GMT Grand feu Enamel
Rp. 99,997,760
Verified Dealer
124
CH
Patek Philippe Aquanaut 5968A-001 New Steel 42.2mm Automatic Indonesia, Jakarta Selatan
Patek Philippe 5968A Aquanaut Chronograph
Rp. 1,237,933,952
Verified Dealer
ID
Rolex Yacht-Master II 116681 New Gold/Steel 44mm Automatic
Rolex Yacht-Master II
Rp. 358,306,816
Verified Dealer
16
ES
Patek Philippe Aquanaut 5167R-001 New Rose gold 40mm Automatic Indonesia, Jakarta
Patek Philippe Aquanaut
Rp. 753,076,544
Verified Dealer
 
SG
Seiko Presage SRPC97J1 New Indonesia, Tangerang
Seiko Presage Cocktail Fuyugeshiki
Rp. 7,770,171
Verified Dealer
ID
Patek Philippe Aquanaut 5968A-001 New Steel 42.2mm Automatic
Patek Philippe Aquanaut 42mm Stainless Steel 5968A-001
Rp. 1,130,713,088
Free shipping
Verified Dealer
90
US
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, official retail price: 39.600 CHF
Rp. 417,112,960
Verified Dealer
36
CH
IWC Big Pilot IW501005 New Bronze 46.2mm Automatic
TOP
IWC Big Pilot’s Heritage
Rp. 157,531,424
Verified Dealer
791
UK
Seiko 5 Sports SRP783K Unworn Automatic Indonesia, Bandung
Seiko SRP783K1 Limited Edition 5 Sports Mt. Fuji
Rp. 4,163,586
Private Seller
ID
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic
Rolex GMT-Master II EU 10/2019
Rp. 199,215,488
Verified Dealer
19
DE
B.R.M SK6 marlin edition 15/50 New Steel 44mm Automatic
TOP
B.R.M SKIPPER 6 MARLIN EDITION N15/50
Rp. 44,633,908
Free shipping
Verified Dealer
FR
Bulgari Serpenti SP35C6SDS.1T/L 101827 Unworn Steel Quartz
Bulgari Serpenti Tubogas
Rp. 102,766,096
Verified Dealer
267
IT
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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