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TOP
Vacheron Constantin 47040/000R-9666 Overseas
Rp. 361,737,152
Verified Dealer
12
HK
TOP
Panerai PAM00671 LUMINOR
Rp. 400,883,936
Verified Dealer
12
HK
TOP
Cartier WSRN0022 RONDE SOLO DE CARTIER
Rp. 39,634,608
Verified Dealer
12
HK
TOP
Patek Philippe Nautilus 5980/1R-001 Rosegold 2019 EU
Rp. 2,399,074,816
Free shipping
Verified Dealer
85
AT
Bomberg Bolt-68
Rp. 8,500,000
Private Seller
ID
TOP
Patek Philippe Annual Calendar, Moon Phases Ref. 5396G - 011...
Rp. 638,362,560
Free shipping
Verified Dealer
90
IT
Seiko NEW SEIKO SRPC95K1 PROSPEX ORANGE SRPC95 LIMITED...
Rp. 7,147,868
Private Seller
ID
TOP
Patek Philippe Nautilus
Rp. 2,166,020,352
Private Seller
ID
TOP
Rolex Milgauss Blue Dial Custom Made Fully Engraved RARE
Rp. 252,630,176
Verified Dealer
12
US
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
Rp. 192,407,408
Verified Dealer
785
BE
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
Rp. 23,669,802
Verified Dealer
114
ES
TOP
Rolex Day-Date 36, new, closing sale - official price 46.000 CHF
Rp. 445,298,240
Verified Dealer
28
CH
TAG Heuer Formula 1 Lady Quarz 32mm
Rp. 17,331,110
Verified Dealer
5520
DE
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Seiko Diver "Stargate 2" SRP497K1 - rare item
Rp. 6,498,061
Private Seller
ID
Rolex Sky-Dweller 326935 Everose Rhodium Dial UNWORN B+P 2019 D
Rp. 706,082,240
Verified Dealer
71
DE
TOP
Maurice Lacroix Masterpiece Squelette MP7138-SS001-030
Rp. 68,923,256
Verified Dealer
68
NL
TOP
Rolex Milgauss Custom MAD Black Skull Edition PVD Limited
Rp. 267,070,320
Verified Dealer
12
US
TOP
Cartier Drive rose gold Grey dial NEW
Rp. 208,454,720
Verified Dealer
785
BE
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
Rp. 9,628,394
Verified Dealer
114
ES
TOP
Rolex Lady-Datejust 28, closing sale - official price 15.800 CHF
Rp. 160,590,048
Verified Dealer
28
CH
Tissot Chemin des Tourelles Powermatic 80 Gent
Rp. 10,478,902
Verified Dealer
5520
DE
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
Rp. 145,549,216
Verified Dealer
456
DE
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
Rp. 79,434,256
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
Rado D-Star Men's Watch
Rp. 13,111,643
Free shipping
Verified Dealer
389
US
TOP
Rado Ceramica Quartz
Rp. 22,867,436
Verified Dealer
717
UK
TOP
Maurice Lacroix Pontos Chronograph Valjoux 7750 Limited...
Rp. 25,595,480
Verified Dealer
68
NL
TOP
Panerai Luminor Daylight set pam785 Blackseal and Daylight NEW
Rp. 216,638,864
Verified Dealer
785
BE
TOP
Tissot Seastar 1000
Rp. 8,264,372
Verified Dealer
114
ES
TOP
Tudor Black Bay Bronze 43, new
Rp. 51,028,476
Verified Dealer
28
CH
Tissot T-Trend Couturier Automatik Lady
Rp. 7,301,532
Verified Dealer
5520
DE
Jaeger-LeCoultre Automatic Master Mariner
Rp. 2,005,915
Verified Dealer
502
ES
TOP
Sinn 104St Sa I B Pilot watch with Dark Blue dial
Rp. 18,454,422
Free shipping
Verified Dealer
293
LV
Straight from the manufacturer
Porsche Design Chronotimer Flyback Special Edition
Rp. 100,295,768
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 42 mm
Rp. 86,174,128
Verified Dealer
717
UK
TOP
Maurice Lacroix Les Classiques Automatic Lady Watch LC6063
Rp. 23,990,748
Verified Dealer
68
NL
TOP
Breitling Chronomat 44 B01 Rose Gold Black Dial Black Alligato...
Rp. 192,407,408
Verified Dealer
785
BE
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
Rp. 14,843,774
Verified Dealer
114
ES
TOP
Rolex Datejust 31, new, closing down sale - off. pr. 37.700 CHF
Rp. 364,995,936
Verified Dealer
28
CH
Ulysse Nardin Classico Lady Classico
Rp. 76,224,784
Verified Dealer
5520
DE
TOP
TAG Heuer Formula 1 Quarz
Rp. 21,487,366
Verified Dealer
2389
DE
TOP
Sinn Diving Watch U1 B
Rp. 29,206,130
Free shipping
Verified Dealer
293
LV
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Sportive Black & Gold
Rp. 103,505,232
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
IWC Big Pilot’s Heritage
Rp. 163,682,704
Verified Dealer
717
UK
TOP
Patek Philippe Aquanaut Blue Dial & Strap Steel 5067A-025
Rp. 361,003,392
Free shipping
Verified Dealer
12
US
TOP
TAG Heuer Connected Smart Watch Pink Gold 46mm NEW
Rp. 96,123,472
Verified Dealer
785
BE
TOP
Rado Diastar Sintra
Rp. 17,520,506
Verified Dealer
44
CH
TOP
Breitling Transocean Chronograph Unitime, closing sale, o.p....
Rp. 255,492,784
Verified Dealer
28
CH
Tissot T-Classic PR 100 Sport Chic Lady
Rp. 6,579,402
Verified Dealer
5520
DE
TOP
Eterna ADVENTIC GMT MANUFACTURE
Rp. 20,861,520
Free shipping
Verified Dealer
282
PL
TOP
Sinn 903 ST Navigation Chronograph
Rp. 50,549,072
Free shipping
Verified Dealer
293
LV
Straight from the manufacturer
Porsche Design Chronotimer GP ICE RACE Special Edition
Rp. 79,466,344
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
Montblanc 1858 Geosphere
Rp. 62,424,084
Verified Dealer
717
UK
TOP
Richard Mille Alexander Zverev Edition Watch RM67-02
Rp. 2,527,023,872
Free shipping
Verified Dealer
12
US
Pulsar PH8337X1 Klassik Damen 30mm 5ATM
Rp. 1,267,738
Verified Dealer
6422
DE
TOP
Cartier Rotonde De Cartier Jour & Nuit W1556243 Rose Gold 43.5mm
Rp. 379,610,976
Verified Dealer
557
CH
TOP
Breguet Classique Chronograph 43, new, closing sale, o.p....
Rp. 416,097,408
Verified Dealer
28
CH
Bruno Söhnle Sonate
Rp. 5,279,570
Verified Dealer
5520
DE
Rolex Daytona Black 18k Yellow Gold
Price on request
Verified Dealer
 
AE
TOP
Sinn 104 St Sa I The classic pilot watch
Rp. 21,663,886
Free shipping
Verified Dealer
293
LV
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Sportive Black
Rp. 68,201,128
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
Montblanc 1858 Geosphere Limited Edition
Rp. 75,743,360
Verified Dealer
717
UK
TOP
Orient Automatic Diving Sports
Rp. 8,238,038
Free shipping
Verified Dealer
282
PL
Festina F20276/4 Klassik Retro Herren 41mm 5ATM
Rp. 1,813,348
Verified Dealer
6422
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.