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TOP
Omega 424.58.40.20.52.001 DE VILLE
Rp. 192,503,264
Verified Dealer
7
HK
TOP
Breitling Sicura 8022 Analog Digital Alarm Quartz / Inkl. Mwst
Rp. 31,210,686
Verified Dealer
25
CZ
TOP
Omega 123.10.27.60.57.001 Constellation Quartz
Rp. 40,936,556
Verified Dealer
7
HK
TOP
Ulysse Nardin Marine Perpetual
Rp. 227,672,112
Verified Dealer
157
HK
TOP
Rolex Lady-Datejust 26
Rp. 259,133,392
Verified Dealer
24
CH
TOP
Urwerk UR-105 TA CC
Rp. 725,454,976
Verified Dealer
8
MC
TOP
Patek Philippe Nautilus
Rp. 2,577,246,720
Private Seller
ID
TOP
Corum Bubble 47 Dice (Casino) Limited Edition 76/88
Rp. 44,655,788
Verified Dealer
75
BG
TOP
Arnold & Son Nebula
Rp. 141,866,752
Verified Dealer
5
BE
TOP
Maurice Lacroix Pontos Date Herren-Armbanduhr Automatik PVD...
Rp. 15,282,919
Free shipping
Verified Dealer
1500
DE
TOP
Festina Lady Gold Diamonds
Rp. 78,993,992
Verified Dealer
14
ES
TOP
Sinn Diving Watch U1 B
Rp. 29,340,624
Verified Dealer
245
LV
TOP
Corum Romulus Bicolor
Rp. 74,059,272
Verified Dealer
39
CH
TOP
Hublot Big Bang Zebra Bang, limited edition
Rp. 352,448,064
Verified Dealer
24
CH
TOP
Oris Aquis Chronograph
Rp. 36,998,208
Verified Dealer
50
ES
Seiko Diver "Stargate 2" SRP497K1 - rare item
Rp. 6,533,865
Private Seller
ID
TOP
Porsche Design Dashboard
Rp. 118,490,984
Verified Dealer
174
ES
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
Rp. 88,021,872
Verified Dealer
440
DE
TOP
Maurice Lacroix Masterpiece Tradition Petite Seconde Automatik...
Rp. 16,105,101
Free shipping
Verified Dealer
1500
DE
TOP
Hublot Classic Fusion Automatic Black Dial Titanium
Rp. 84,313,992
Verified Dealer
684
UK
TOP
Sinn 910 Jubiläum (Limited Edition)
Rp. 88,666,720
Free shipping
Verified Dealer
245
LV
TOP
Longines Dolce Vita
Rp. 35,548,448
Verified Dealer
39
CH
TOP
Breguet Tradition
Rp. 303,568,928
Verified Dealer
24
CH
TOP
Corum AdmiralS.C.One
Rp. 87,860,664
Verified Dealer
50
ES
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
TOP
Jaeger-LeCoultre Rendez vous Date Q3512120 NEW
Rp. 244,881,376
Verified Dealer
627
LI
TOP
Omega Seamaster Olympic Games Limited Edition 522.32.40.20.01.003
Rp. 68,353,984
Verified Dealer
440
DE
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
Rp. 59,358,340
Free shipping
Verified Dealer
1500
DE
TOP
A. Lange & Söhne Saxonia Thin
Rp. 208,447,408
Verified Dealer
684
UK
TOP
Tissot Seastar 1000
Rp. 8,302,430
Verified Dealer
104
ES
TOP
JeanRichard Paramount Pack 3 watches
Rp. 302,272,928
Verified Dealer
174
ES
TOP
Rolex Cellini Prince, new, official retail price 16.800 CHF
Rp. 148,044,480
Verified Dealer
24
CH
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
Rp. 89,956,416
Verified Dealer
50
ES
TOP
Omega Moonwatch Speedmaster Lunar mission Black Venom -...
Rp. 120,909,168
Verified Dealer
28
IT
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
Rp. 214,251,056
Verified Dealer
627
LI
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rp. 39,496,996
Verified Dealer
60
DE
TOP
Patek Philippe Grand Complication Minute Repeater 5074P-010
Price on request
Free shipping
Verified Dealer
60
US
TOP
Cartier Ballon Bleu De Cartier
Rp. 102,853,400
Verified Dealer
684
UK
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
Rp. 23,778,804
Verified Dealer
104
ES
Pulsar PH8229X1 Damen 30mm 3ATM
Rp. 1,209,092
Verified Dealer
6149
DE
TOP
Rolex Datejust Pearlmaster 39
Rp. 1,029,349,824
Verified Dealer
24
CH
TOP
Corum Admiral's Cup AC-One
Rp. 94,309,152
Verified Dealer
50
ES
TOP
Eterna Super Kontiki
Rp. 15,120,793
Verified Dealer
 
PL
Seiko Prospex SRPB51K Automatic
Rp. 4,472,068
Verified Dealer
ID
TOP
Sinn Taucheruhr UX S GSG 9 (EZM 2B)
Rp. 34,821,840
Verified Dealer
60
DE
Vacheron Constantin Les Historiques Chronograph 47101/3
Rp. 307,169,824
Free shipping
Verified Dealer
20
UK
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
Rp. 119,941,896
Verified Dealer
684
UK
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
Rp. 9,672,733
Verified Dealer
104
ES
Anonimo MILITARE AUTOMATIC STAINLESS STEEL EGGSHELL DIAL NEW
Rp. 25,777,836
Verified Dealer
24
LU
TOP
Breguet Classique
Rp. 251,727,472
Verified Dealer
24
CH
TOP
Eberhard & Co. Chrono 120 ÉME Aniversario Edicion Limitada
Rp. 140,254,640
Verified Dealer
50
ES
Rolex GMT-Master II
Rp. 274,060,768
Verified Dealer
 
FR
Seiko Presage Cocktail Fuyugeshiki
Rp. 6,156,353
Verified Dealer
ID
TOP
Bulgari OCTO FINISSIMO
Rp. 258,450,672
Verified Dealer
 
AE
F.P.Journe Chronomètre Holland & Holland
Rp. 734,919,168
Free shipping
Verified Dealer
20
UK
TOP
IWC Big Pilot’s Heritage
Rp. 182,975,872
Verified Dealer
684
UK
TOP
Casio G-Shock
Rp. 6,609,701
Verified Dealer
104
ES
Piaget Polo S Chronograph 42mm g0a43002
Rp. 130,096,512
Free shipping
Verified Dealer
380
US
TOP
Breguet Reine de Naples
Rp. 155,450,416
Verified Dealer
24
CH
TOP
Corum Admiral´S Cup Legend Chrono gold bezel
Rp. 93,503,088
Verified Dealer
50
ES
Panerai Special Editions
Rp. 127,531,056
Verified Dealer
26
DK
Seiko Prospex Baby Tuna Yellow Fin
Rp. 5,706,242
Verified Dealer
ID
TOP
Audemars Piguet Royal Oak Offshore Chronograph
Rp. 323,949,024
Verified Dealer
 
AE
F.P.Journe Chronomètre Optimum
Rp. 915,348,480
Free shipping
Verified Dealer
20
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.