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286,834 listings including promoted listings
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Promoted
Audemars Piguet
BA 4289
Rp.87,570,044
+ Rp.1,561,871 for shipping
Promoted
Seiko Scuba
Automatic Diver's 200m Made in Japan SKX009 SKX009J1 SKX009J Men's Watch
Rp.9,135,460
Free shipping
Promoted
Seiko
Mod Golden Hulk Srpd63k1m1 Men Green Custom Watch 42mm Stainless Steel Strap Silver
Rp.6,299,762
+ Rp.483,358 for shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
Rp.233,622,883
Free shipping
Promoted
Rolex Datejust 41
Wimbledon Dial Jubilee bracelet Rose gold & Steel NEW/UNWORN
Rp.289,337,912
Free shipping
Seiko 5 Sports
Reinterpretation 1963 seikomatic
Rp.5,194,536
Excl. shipping
Private Seller
Promoted
Chanel Boy-Friend
Rose Gold Diamonds
Rp.157,064,508
+ Rp.4,650,513 for shipping
Popular
Rolex Submariner Date
41mm 126610LN Stainless Steel Unworn Warranty 2023 B&P
Rp.261,620,703
+ Rp.6,155,781 for shipping
Popular
Rolex Daytona
Panda | Full Set | 2021
Rp.492,359,903
+ Rp.1,737,362 for shipping
Popular
Tudor Pelagos
39 Black Titanium 25407N
Rp.68,475,673
+ Rp.805,596 for shipping
Promoted
Omega Seamaster
TIME CAPSULE New Old Stock automatic vintage UNTOUCHED matching numbers NOS
Rp.38,151,759
+ Rp.1,561,871 for shipping
Popular
Rolex Oyster Perpetual 36
Tiffany Dial 2023 Unworn/Ungetragen
Rp.236,895,397
+ Rp.35,098,216 for shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
Rp.236,039,671
Free shipping
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
Rp.231,850,571
Free shipping
Seiko King
Quartz
Rp.4,833,577
Excl. shipping
Private Seller
Popular
Omega Seamaster Diver 300 M
210.30.42.20.10.001
Rp.87,570,044
+ Rp.9,809,951 for shipping
Rolex Oyster Perpetual 41
124300
Rp.157,064,508
+ Rp.1,210,888 for shipping
Popular
Rolex Submariner Date
Bluesy Blue Dial - New - LC100 - Fullset - 10/2023
Rp.303,424,062
+ Rp.26,323,660 for shipping
Popular
Rolex Yacht-Master 40
126622
Rp.263,061,115
+ Rp.3,492,273 for shipping
Promoted
Zenith El Primero Chronomaster
1969 Rolling Stones Limited Edition
Rp.136,795,290
+ Rp.4,650,513 for shipping
Popular
Rolex Explorer
New 2022 - 36 mm
Rp.153,554,687
+ Rp.2,018,147 for shipping
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
Rp.307,737,728
Free shipping
Popular
Tudor Black Bay Fifty-Eight
79030N
Rp.62,437,272
+ Rp.5,291,295 for shipping
Popular
Omega Seamaster Diver 300 M
Ungetragen / Lc:100 / 11.2023
Rp.157,064,508
+ Rp.7,897,098 for shipping
Popular
Rolex Oyster Perpetual 41
41mm 124300 Stainless Steel Blue Dial Unworn Warranty 2024 UK B&P
Rp.169,283,984
+ Rp.6,155,781 for shipping
Popular
Tudor Pelagos
39 - Red - Ref 25407N - Titan - Fullset - LC 100 - 2022 - UNWORN
Rp.75,461,160
+ Rp.4,387,277 for shipping
Popular
Rolex GMT-Master II
Rosé - Black Dial - New - Fullset - 2022
Rp.671,955,310
+ Rp.26,323,660 for shipping
Rolex GMT-Master II
NEW 2023 Jubilee Bracelet Two Tone Yellow Gold Black Gray Ceramic Bezel 40MM
Rp.354,381,745
Free shipping
Rolex Datejust 41
Black | Full Stickers | Unworn | Full Set
Rp.166,103,497
+ Rp.6,155,781 for shipping
Popular
Rolex Daytona
•in Stock•Daytona•Black dial•NEW•2023•
Rp.417,493,258
+ Rp.4,387,277 for shipping

The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

More information

Promoted
Rolex Submariner Date
41mm Stainless Steel Black Dial - Ceramic Bezel (126610LN)
Rp.249,734,806
Free shipping
Popular
Rolex Submariner (No Date)
2023 Unworn
Rp.226,383,481
+ Rp.4,387,277 for shipping
Rolex Milgauss
Blau - LC100 10/2021 - Neu und ungetragen - discontinued - Full Set
Rp.226,383,481
+ Rp.3,492,273 for shipping
Popular
Rolex Datejust 41
41mm Unworn 2024 Rhodium Oyster 126300-0007
Rp.166,758,403
Free shipping
Rolex Datejust 41
(Oyster Fluted bezel Mint green dial)
Rp.245,205,286
+ Rp.30,778,908 for shipping
Popular
Rolex Daytona
18ct Yellow Gold Oysterflex Pikachu 116518LN Unworn Stickers 2022 B&P
Rp.805,381,379
+ Rp.6,155,781 for shipping
Popular
Omega Seamaster Aqua Terra
Green dial NEW
Rp.87,809,980
Free shipping
Popular
Rolex Submariner Date
126613LB 2022 Full Set
Rp.275,369,048
+ Rp.1,079,879 for shipping
Popular
Omega Speedmaster Professional Moonwatch
ERLING HAALAND BVB GIFT
Rp.164,084,151
+ Rp.3,141,290 for shipping
Promoted
Rolex Submariner Date
41mm Stainless Steel Black Dial - Ceramic Bezel (126610LN)
Rp.251,023,760
Free shipping
Popular
Cartier Santos
De Cartier NEW 2023 Medium Size White Dial Stainless Steel Bracelet Leather Strap
Rp.104,646,940
Free shipping
Rolex Oyster Perpetual 36
Tiffany - Neu 02/2024 LC100 - Full Set
Rp.241,300,222
+ Rp.3,492,273 for shipping
Popular
Rolex Datejust 41
126334
Rp.243,055,133
+ Rp.5,264,732 for shipping
Tudor Pelagos
Fxd 10-2023 FULLSET NEW NEU STICKER
Rp.70,003,388
+ Rp.26,323,660 for shipping
Rolex Submariner Date
•in Stock•Submariner•Date•"Starbucks"•NEW 2022•
Rp.279,030,803
+ Rp.4,387,277 for shipping
Rolex Yacht-Master 40
(Steel Rhodium dial)
Rp.246,231,250
+ Rp.30,778,908 for shipping
Rolex Submariner Date
2022 - 126610ln
Rp.230,841,797
+ Rp.1,737,362 for shipping
Rolex Submariner Date
126610ln new condition 2022
Rp.229,893,303
+ Rp.1,561,871 for shipping
Promoted
Rolex Sea-Dweller
43 Stainless Steel Black Dial 126600
Rp.241,678,844
Free shipping
Rolex Oyster Perpetual 41
NEW 2023 Blue Dial Stainless Steel Smooth Bezel
Rp.154,593,901
Free shipping
Rolex Submariner (No Date)
124060 - NEW
Rp.236,912,946
+ Rp.1,877,755 for shipping
Rolex Submariner Date
41mm Starbucks 126610LV Stainless Steel Unworn Warranty 2021 UK B&P
Rp.296,503,463
+ Rp.6,155,781 for shipping
Popular
Rolex GMT-Master II
Ref.126720VTNR Sprite Eu 2023 ungetragen unworn
Rp.342,032,097
+ Rp.3,509,822 for shipping
Popular
Rolex Submariner Date
•in Stock•Submariner•Hulk•NEW•y2019•
Rp.419,423,659
+ Rp.4,387,277 for shipping
Popular
Tudor Pelagos
Alinghi Red Bull Pelagos Fxd – Racing - Neu 09/23 - teilverklebt
Rp.63,176,786
+ Rp.3,492,273 for shipping
Rolex Datejust 41
(Steel and white gold Wimbledon dial Oyster bracelet)
Rp.218,530,234
+ Rp.30,778,908 for shipping
Seiko Premier
SNP004P1 Leap Year Kinetic Like New
Rp.4,400,000
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
18k White Gold and Steel Blue Index Dial Oyster 126334
Rp.244,901,229
Free shipping
Popular
Rolex GMT-Master II
‘Rootbeer’ | 2022 | Full Set
Rp.312,918,880
+ Rp.1,737,362 for shipping
Popular
Omega Speedmaster Professional Moonwatch
Co-Axial Master Chronometer
Rp.122,843,750
+ Rp.2,018,147 for shipping
Popular
Sinn 103
St Ty Hd Limited Edition
Rp.50,716,919
+ Rp.3,158,839 for shipping
Popular
Rolex Submariner (No Date)
NEW 2023 124060 No Date Black Dial Ceramic Bezel - Complete Set
Rp.206,152,054
Free shipping
Rolex GMT-Master II
Root Beer 126711CHNR 18ct Rose Gold/Steel Unworn Warranty 2023 B&P
Rp.368,320,911
+ Rp.6,155,781 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


Do you have any questions?

Our support team would be happy to help.

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