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Cartier Calibre de Cartier Diver WGCA0009 New Rose gold 42mm Automatic
TOP
Cartier WGCA0009 CALIBRE DE CARTIER DIVER BLUE WATCH
Rp. 332,119,008
Verified Dealer
19
HK
Citizen 3810-451643, CITIZEN, Titanium Quartz New Titanium 36mm Quartz
TOP
Citizen Titanium Quartz 3810-451643 Vintage model Rare
Rp. 7,503,976
Verified Dealer
338
UK
Jaeger-LeCoultre Grande Reverso 976 Q3732420 New Rose gold 48mm Manual winding
TOP
Jaeger-LeCoultre Grande Reverso 976 Q3732420
Rp. 168,078,864
Free shipping
Verified Dealer
13
RU
Bell & Ross BR V2 BRV294-BLU-BR/SCA New Bronze 41mm Automatic
TOP
Bell & Ross BR V2- 94 Aeronavale bronze
Rp. 72,908,344
Verified Dealer
383
US
Tudor Black Bay Fifty-Eight 79030B New Steel Automatic
Tudor Black Bay Fifty-eight Blue Dial 79030B Full Stickers
Rp. 76,625,184
Free shipping
Verified Dealer
111
ES
RB-1613-A New Steel 45mm Automatic
RB Baumgartner Emotion EL PATRON
Rp. 54,489,020
Verified Dealer
175
DE
Luminox Steel Colormark 3152.NV New Steel 44mm Automatic
Luminox Navy Seal Quartz 3152.NV
Rp. 6,398,079
Verified Dealer
72
US
Maurice Lacroix AIKON AI6038-SS001-131-1 New Chronograph
Maurice Lacroix AI6038-SS001-131-1 Men's Aikon Automatic...
Rp. 44,119,076
Verified Dealer
 
UK
Franck Muller Double Mystery DBLEMISTBAGSAP New White gold 40mm Automatic
TOP
Franck Muller DOUBLE MYSTERY
Rp. 1,480,568,832
Verified Dealer
116
MC
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26
Rp. 331,539,488
Verified Dealer
50
CH
Rolex Daytona 116505 New Rose gold 40mm Automatic
Rolex Daytona After Setting 116505 New 2020
Rp. 832,660,288
Verified Dealer
122
ES
Glycine 3810 New Steel Automatic
Glycine Le Grand Carré Chronograph Automatic 39mm
Rp. 17,370,490
Verified Dealer
681
CH
Richard Mille RM 029 RM029 New Rose gold 48mm Automatic
Richard Mille Automatic RM029 Rose Gold Watch RM29
Price on request
Free shipping
Verified Dealer
48
US
Patek Philippe Nautilus 3800 Unworn Yellow gold 37mm Automatic
TOP
Patek Philippe early NAUTILUS 3800 J | Jeans blue Dial | 1983...
Rp. 817,335,296
Verified Dealer
30
DE
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 FULL STICKERS
Rp. 399,813,184
Free shipping
Verified Dealer
112
IT
Tissot T127.410.16.031.00 New
Tissot T127.410.16.031.00 - T127.410.16.031.00
Rp. 4,332,657
Verified Dealer
848
JP
Rolex GMT-Master II 126710BLNR-0002 Unworn Steel 40mm Automatic Indonesia, Sidoarjo
Rolex GMT-Master II
Rp. 238,068,064
Private Seller
ID
Franck Muller 7042 B S6 SQT BAG  5N New Rose gold 40mm Manual winding
TOP
Franck Muller RONDE 7 DAYS SKELETON
Rp. 1,238,773,760
Verified Dealer
116
MC
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Rp. 118,356,208
Verified Dealer
50
CH
Omega Seamaster Planet Ocean 522.32.40.20.04.001 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
Rp. 444,666,496
Verified Dealer
721
US
Rolex Daytona 116588TBR New Rose gold 40mm Automatic
Rolex Cosmograph Daytona Eye of the Tiger Automatic Yellow...
Rp. 2,147,507,712
Free shipping
Verified Dealer
2644
US
Louis Moinet Tempograph LM-39.20N.50 New Titanium 43.5mm Automatic
TOP
Louis Moinet Tempograph
Rp. 229,875,536
Free shipping
Verified Dealer
312
EE
Seiko Prospex SKX007K2 New Steel 42mm Automatic Indonesia, Tangerang
TOP
Seiko SKX007K2 Automatic
Rp. 4,880,396
Verified Dealer
219
ID
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
Rp. 382,785,344
Free shipping
Verified Dealer
112
IT
Bell & Ross BR S BRS-EA-ST/SCR New 39mm Quartz
Bell & Ross Instruments BR S Blue Diamond Eagle Ladies Watch -...
Rp. 25,389,764
Verified Dealer
848
JP
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
Rp. 476,121,248
Free shipping
Verified Dealer
564
US
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph 35
Rp. 173,625,952
Verified Dealer
50
CH
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
Rp. 178,327,856
Verified Dealer
721
US
Zenith Defy 95.9000.670/78.R782 New Titanium 41mm Automatic
Zenith Defy Classic Titanium / Skeleton / Rubber - 95.9000.670...
Rp. 73,488,632
Free shipping
Verified Dealer
2644
US
Seiko Ssb003p1 Unworn Steel 40mm Quartz Indonesia, Bandung
Seiko 'Panda' Chronograph SSB003 Meca Quartz - NOS
Rp. 3,719,814
Verified Dealer
 
ID
TAG Heuer Carrera Calibre HEUER 01 CAR2A5A.FT6044 New Titanium 45,5mm Automatic
TOP
TAG Heuer Carrera Chronograph Skeleton
Rp. 135,541,440
Verified Dealer
1596
ES
Jaeger-LeCoultre New Yellow gold 34mm Manual winding
TOP
Jaeger-LeCoultre Rare NOS 1950S Quick Set Date Ref. 2777 18K...
Rp. 96,715,152
Verified Dealer
12
US
Seiko Superior SRP451K1 Unworn Automatic Indonesia, Bandung
Seiko SRP451K1 Blue Monster Limited Edition Superior 4R35...
Rp. 5,728,513
Private Seller
ID
Bulgari Bulgari BB192T Unworn Yellow gold 20mm Quartz
Bulgari New Tubogas BB192T Yellow Rose White Gold Box/Paper/2Y...
Rp. 78,741,016
Verified Dealer
76
US
Glycine Airman GL0070    UPC New Steel 42mm Automatic
Glycine Airman Men's Watch
Rp. 10,995,768
Free shipping
Verified Dealer
677
US
Breguet Classique 8788BR/29/986 DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique 36
Rp. 268,374,080
Verified Dealer
50
CH
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Rainbow MK1 - Limited Edition /5 Black Venom...
Rp. 233,264,080
Verified Dealer
52
IT
Hamilton Valiant H39251194 New Steel 26mm Quartz
Hamilton American Classic Quartz Mother of pearl Dial Stainles...
Rp. 5,341,652
Free shipping
Verified Dealer
2644
US
Seiko SSA172K1 New Steel 43mm Automatic Indonesia, Bandung
Seiko 5 Special Edition Two tone 'Unicorn' SSA172K1 - NOS
Rp. 5,207,739
Verified Dealer
 
ID
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Rp. 8,769,327
Verified Dealer
176
ES
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
Rp. 46,400,804
Verified Dealer
1596
ES
Panerai Radiomir Black Seal OP6992PN0015287 Unworn 47mm Manual winding Indonesia, Badung
Panerai LUM 1950 47 TOURB GMT P2005/T TIT LEA
Rp. 1,822,418,176
Private Seller
ID
Seiko 5 Sports SRPE83K1 New Steel 42.5mm Automatic Indonesia, Tangerang
TOP
Seiko 5 Sports Automatic Brian May Queen Guitarist SRPE83K...
Rp. 11,888,524
Verified Dealer
219
ID
Bulgari Octo 103010 New Titanium 40mm Manual winding
TOP
Bulgari Octo Finissimo Extra Thin Black Boutique Edition
Rp. 290,145,440
Verified Dealer
383
US
Seiko 5 Sports SRPD59K1 Unworn Steel 42.5mm Automatic Indonesia, South Tangerang
Seiko 5 Sports
Rp. 4,925,034
Private Seller
ID
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, limited edition - no. 66/250
Rp. 315,748,128
Verified Dealer
50
CH
Longines L45230972 New Steel 29.00mm Quartz
Longines La Grande Classique de Longines Quartz Blue Dial...
Rp. 35,248,952
Free shipping
Verified Dealer
2644
US
Seiko Unworn Steel 50mm Quartz Indonesia, Bandung
Seiko Ruputer Pro (NOS) - Very Rare Item
Rp. 14,864,374
Verified Dealer
 
ID
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Topaz - Limited Edition /5 Black Venom Dlc - Pvd
Rp. 261,325,920
Verified Dealer
52
IT
Montblanc Heritage Chronométrie 118470 New Rose gold 40.5mm Automatic
TOP
Montblanc Heritage Chronométrie Exo TOURBILLON Slim
Rp. 488,272,704
Verified Dealer
1596
ES
Seiko Kinetic SKA211P1 Unworn Quartz Indonesia, Bandung
Seiko SKA211 Kinetic Titanium 5M62-0AM0 SKA211P1 5M62 Hardlex...
Rp. 4,448,897
Private Seller
ID
Seiko 5 SNKN60K1 Unworn Steel 43mm Automatic Indonesia, Bandung
Seiko 5 Two Tone SNKN60K1 - NOS
Rp. 2,797,300
Private Seller
ID
Rolex Lady-Datejust 279381RBR Unworn Gold/Steel 28mm Automatic
Rolex Lady-Datejust, Ref. 279381RBR- choco Diamant ZB/Jubileeband
Rp. 271,934,240
Verified Dealer
260
DE
Piaget Polo 7761 C 701 Unworn White gold 34mm Quartz
TOP
Piaget Polo with Mother of Pearl-Dial, White Gold, Rare
Rp. 229,922,128
Free shipping
Verified Dealer
37
CH
Seiko 5 Sports SRP783 Unworn Automatic Indonesia, Bandung
Seiko 5 Sports SRP783K1 Mt Fuji Heritage Limited Edition...
Rp. 4,448,897
Private Seller
ID
Orient Y469672-4A Unworn Steel 42mm Automatic Indonesia, Bandung
Orient Classic Multi Year Calendar Two Tone NOS
Rp. 3,719,814
Private Seller
ID
Corum Golden Bridge 313.150.59/0001 FK01 New White gold 51.8mm Automatic
TOP
Corum Golden Bridge, limited edition - no. 29/200
Rp. 363,122,208
Verified Dealer
50
CH
Tudor 1926 91551-0001 New Steel 39mm Automatic
Tudor New Tudor 1926 Baselworld 2018 Steel Automatic Silver...
Rp. 30,636,384
Free shipping
Verified Dealer
2644
US
Rolex GMT-Master II 116710 New Steel 40mm Automatic
TOP
Rolex GMT-Master II - Limited Edition /5 Black Venom Dlc - Pvd
Rp. 385,850,368
Verified Dealer
52
IT
Seiko Superior SRP510 Unworn Automatic Indonesia, Bandung
Seiko SRP510K1 STARGATE II Superior Gold Black Limited Diver...
Rp. 5,654,116
Private Seller
ID
Korloff K20B/5 Unworn Steel Quartz Indonesia, Kota Jakarta Timur
Korloff K20B/5 - 4153N crazy price
Rp. 52,077,388
Private Seller
ID
Seiko Prospex SRPC95K1 Unworn Steel 44.5mm Automatic Indonesia, South Tangerang
Seiko Prospex
Rp. 13,435,966
Private Seller
ID
Eberhard & Co. 30121 New Rose gold 42mm Automatic
TOP
Eberhard & Co. Chronograph 120 Anniversaire (Ltd. Edition)...
Rp. 141,075,488
Verified Dealer
1596
ES

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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