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Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
Rp. 532,785,792
Seller
LUXE WARE (HK) LIMITED
45
HK
Bulgari Octo finissimo Blu limited   edition 20 pezzi
TOP
Bulgari Octo finissimo Blu limited edition 20 pezzi
Rp. 190,102,400
Seller
CORTI GIOIELLI
 
IT
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
TOP
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
Rp. 316,003,520
Seller
chronostars
6
AT
Breitling Bentley Light Body QP Ltd. Edition Mwst. ausweisbar...
TOP
Breitling Bentley Light Body QP Ltd. Edition Mwst. ausweisbar...
Rp. 448,574,944
Seller
Watchplanet
40
DE
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
TOP
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
Rp. 644,234,304
Seller
Watch My Diamonds
109
US
Bulgari Octo Finissimo Microtor  Ultrapiatto 40mm Pink Gold 18K T
TOP
Bulgari Octo Finissimo Microtor Ultrapiatto 40mm Pink Gold 18K T
Rp. 557,783,744
Free shipping
Seller
Plus Watch - Luxury Watches
2666
IT
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
Rp. 391,877,760
Seller
Trendpartners
17
NL
Seiko Prospex
Seiko Prospex
Rp. 11,295,577
Seller
Private Seller
ID
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rp. 40,855,340
Seller
Classic Watch
17
DE
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
TOP
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
Rp. 47,358,844
Seller
Uhren2000 GmbH
326
DE
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
Rp. 356,476,320
Seller
Metals In Time
5
US
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
Rp. 666,192,192
Seller
chronostars
6
AT
IWC „The Last Flight“ Ltd. 170 Ref.: IW388006 inkl. Mwst.
TOP
IWC „The Last Flight“ Ltd. 170 Ref.: IW388006 inkl. Mwst.
Rp. 231,791,520
Seller
Watchplanet
40
DE
Rolex Datejust 41mm Rhodium Dial Diamond Bezel 126300
TOP
Rolex Datejust 41mm Rhodium Dial Diamond Bezel 126300
Rp. 229,061,088
Seller
Watch My Diamonds
109
US
Bulgari Carbon Gold Automatic 40mm Blue Dial T  102634
TOP
Bulgari Carbon Gold Automatic 40mm Blue Dial T 102634
Rp. 31,667,058
Free shipping
Seller
Plus Watch - Luxury Watches
2666
IT
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
Rp. 865,466,176
Seller
WatchesofMayfair.com
398
UK
Cartier Drive de Cartier
Cartier Drive de Cartier
Rp. 101,645,864
Seller
Private Seller
ID
Montblanc Grace Kelly rose gold, full set
TOP
Montblanc Grace Kelly rose gold, full set
Rp. 360,722,624
Seller
My Local Time
 
CH
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
TOP
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
Rp. 93,717,152
Seller
Uhren2000 GmbH
326
DE
Louis Moinet Tourbillon Derrick No.04/12 limited NP:280.000 €
TOP
Louis Moinet Tourbillon Derrick No.04/12 limited NP:280.000 €
Rp. 2,984,941,056
Free shipping
Seller
Kreativ & Exclusiv
72
DE
Ball Engineer Hydrocarbon Aerogmt II
Ball Engineer Hydrocarbon Aerogmt II
Rp. 42,500,000
Seller
Private Seller
ID
Franck Muller V 45 T Gravity CS Yachting 5N.BL
TOP
Franck Muller V 45 T Gravity CS Yachting 5N.BL
Rp. 1,145,233,920
Seller
VI Watch Guy
72
VI
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
TOP
Cartier Santos Demoiselle WF9008Z8 Original Diamonds
Rp. 359,697,504
Seller
Watch My Diamonds
109
US
F.P.Journe Octa Calendrier Platinum LE NEW
TOP
F.P.Journe Octa Calendrier Platinum LE NEW
Rp. 700,377,280
Seller
Noblesse LP
56
UK
Breguet Hora Mundi 5727
TOP
Breguet Hora Mundi 5727
Rp. 762,077,120
Seller
WatchesofMayfair.com
398
UK
Poljot Time 3133 Cosmonaut Gagarin  Aviation watch Vintage  watch
TOP
Poljot Time 3133 Cosmonaut Gagarin Aviation watch Vintage watch
Rp. 10,822,496
Seller
Moscow Classic
50
PL
Tudor Classic Date stainless steel and yellow gold, full set
TOP
Tudor Classic Date stainless steel and yellow gold, full set
Rp. 70,843,320
Seller
My Local Time
 
CH
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
Rp. 5,010,711,552
Free shipping
Seller
Ye Olde Timekeepers, Inc.
12
US
Rolex Datejust Ref. 126301 inkl. 19% Mwst.
Rolex Datejust Ref. 126301 inkl. 19% Mwst.
Rp. 165,088,912
Seller
Helmut Seidl GmbH
7
DE
Jaeger-LeCoultre 34mm  Master Ultra Thin Herrenuhr UNGETRAGEN...
Jaeger-LeCoultre 34mm Master Ultra Thin Herrenuhr UNGETRAGEN...
Rp. 53,195,320
Free shipping
Seller
chronopark GmbH
 
DE
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Rp. 8,484,012
Seller
WatchNation Limited
59
UK
Hublot 301.sx.130.rx
TOP
Hublot 301.sx.130.rx
Rp. 214,744,784
Seller
Watch My Diamonds
109
US
F.P.Journe Octa Quantieme Perpetuel NEW
TOP
F.P.Journe Octa Quantieme Perpetuel NEW
Rp. 887,611,712
Seller
Noblesse LP
56
UK
Glashütte Original PanoMaticLunar
TOP
Glashütte Original PanoMaticLunar
Rp. 132,071,144
Seller
WatchesofMayfair.com
398
UK
Vostok 2416 Automatic Nesterov Russian Pilot Vintage Watch 10-ATM
TOP
Vostok 2416 Automatic Nesterov Russian Pilot Vintage Watch 10-ATM
Rp. 5,486,288
Seller
Moscow Classic
50
PL
Montblanc Bohème Perpetual Calendar, full set
TOP
Montblanc Bohème Perpetual Calendar, full set
Rp. 186,505,872
Seller
My Local Time
 
CH
Patek Philippe 5170R-010 - Rose Gold - Men - Complications
TOP
Patek Philippe 5170R-010 - Rose Gold - Men - Complications
Rp. 901,928,064
Seller
WATCHGUY NYC
 
US
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Rp. 175,094,320
Seller
Helmut Seidl GmbH
7
DE
Omega Speedmaster 50th Anniversary Moonwatch Limited, Ref....
Omega Speedmaster 50th Anniversary Moonwatch Limited, Ref....
Rp. 103,222,264
Free shipping
Seller
chronopark GmbH
 
DE
Hamilton Pan Europ
TOP
Hamilton Pan Europ
Rp. 13,410,825
Seller
WatchNation Limited
59
UK
Porsche Design Huawei Smartwatch -UK
Straight from the manufacturer
Porsche Design Huawei Smartwatch -UK
Rp. 8,254,446
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Junghans Max Bill 041/4762 Edition 2017
Junghans Max Bill 041/4762 Edition 2017
Rp. 8,254,446
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
Oris Artelier Translucent Skeleton
TOP
Oris Artelier Translucent Skeleton
Rp. 29,515,900
Seller
WatchesofMayfair.com
398
UK
Audemars Piguet Royal Oak Offshore Chronograph Team Alinghi
Audemars Piguet Royal Oak Offshore Chronograph Team Alinghi
Rp. 875,812,352
Seller
Dragon Watch
 
HK
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Rp. 26,514,282
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Audemars Piguet Royal Oak Perpetual Calendar
TOP
Audemars Piguet Royal Oak Perpetual Calendar
Rp. 1,123,831,040
Seller
WATCHGUY NYC
 
US
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Rp. 175,094,320
Seller
Helmut Seidl GmbH
7
DE
Chopard 44mm Chopard Mille Miglia GTS Chrono Competitor...
Chopard 44mm Chopard Mille Miglia GTS Chrono Competitor...
Rp. 74,873,664
Free shipping
Seller
chronopark GmbH
 
DE
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
Rp. 6,106,206
Seller
WatchNation Limited
59
UK
Porsche Design Huawei Smartwatch - EU
Straight from the manufacturer
Porsche Design Huawei Smartwatch - EU
Rp. 8,254,446
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Junghans Max Bill Chronoscope Limited Edition
Junghans Max Bill Chronoscope Limited Edition
Rp. 116,562,784
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
Chopard Imperiale 36 mm
TOP
Chopard Imperiale 36 mm
Rp. 501,770,272
Seller
WatchesofMayfair.com
398
UK
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
Rp. 11,589,576
BrandBoutique Member
Frederique Constant SA
Cartier Ballon Bleu 42mm
Cartier Ballon Bleu 42mm
Rp. 233,549,936
Seller
Dragon Watch
 
HK
Hublot Big Bang Evolution Black Magic Ceramic Chronograph
Hublot Big Bang Evolution Black Magic Ceramic Chronograph
Rp. 150,321,344
Seller
Koosh Jewelers
 
US
Hublot Classic Fusion Racing Grey inkl. 19% Mwst
Hublot Classic Fusion Racing Grey inkl. 19% Mwst
Rp. 86,713,376
Seller
Helmut Seidl GmbH
7
DE
IWC 18kt Weißgold Da Vinci Perpetual Automatik UNGETRAGEN, Ref...
IWC 18kt Weißgold Da Vinci Perpetual Automatik UNGETRAGEN, Ref...
Rp. 174,927,552
Free shipping
Seller
chronopark GmbH
 
DE
Swatch svur100
TOP
Swatch svur100
Rp. 1,445,706
Seller
WatchNation Limited
59
UK
Seiko SRPC03J1 Presage Limited Edition Cocktail Time Sakura...
Seiko SRPC03J1 Presage Limited Edition Cocktail Time Sakura...
Rp. 5,984,221
Seller
JAMWATCHES
ID
Junghans Max Bill Edition 2018
Junghans Max Bill Edition 2018
Rp. 8,254,446
Seller
Juwel Wago-Import Vertr.GmbH
 
DE
A. Lange & Söhne 1815 Annual Calendar
TOP
A. Lange & Söhne 1815 Annual Calendar
Rp. 509,274,304
Seller
WatchesofMayfair.com
398
UK
Hublot Big Bang 45 MM Unico King Gold Ceramic
Hublot Big Bang 45 MM Unico King Gold Ceramic
Rp. 425,229,024
Seller
MW Sportive GMBH
6
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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