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Rolex Explorer II 16570 Good Steel 40mm Automatic
TOP
Rolex Explorer II 16570 Black Dial 40mm
Rp. 87,228,472
Verified Dealer
12
JP
Rolex Day-Date 40 228238 Very good Yellow gold 40mm Automatic
TOP
Rolex Day-Date 40 Diamond Dial
Rp. 446,485,120
Free shipping
Verified Dealer
229
US
Rolex Day-Date 40 228206 New Platinum 40mm Automatic
TOP
Rolex Day-Date 40
Rp. 778,724,224
Free shipping
Verified Dealer
229
US
Patek Philippe Gondolo 5489R Very good Rose gold 32.5mm Manual winding
TOP
Patek Philippe Gondolo Trapez
Rp. 160,987,712
Verified Dealer
45
DE
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
Rp. 355,580,768
Verified Dealer
30
CH
Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40.5mm Automatic Indonesia, Jakarta
TOP
Patek Philippe Nautilus
Rp. 1,997,058,048
Private Seller
 
SG
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 Serial Z
Rp. 361,505,056
Free shipping
Verified Dealer
100
IT
Audemars Piguet Royal Oak Perpetual Calendar 26574PT.OO.1220PT.01 Very good Platinum 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Platinum
Rp. 2,690,308,096
Free shipping
Verified Dealer
229
US
Omega Seamaster 166.010 Good Rose gold 35mm Automatic
TOP
Omega Doublesigned: Bahrain / Saudi Seamaster in Rose Pink Gold
Rp. 108,855,696
Verified Dealer
19
CH
Breguet Type XX - XXI - XXII 3810BR 92 9ZU Very good Rose gold Automatic
TOP
Breguet Type XXI 3810BR 92 9ZU 18KT RG
Rp. 171,689,760
Free shipping
Verified Dealer
207
UK
Rolex Submariner (No Date) 6536/1 Good Steel Automatic
TOP
Rolex Submariner gilt 6536
Rp. 317,990,560
Verified Dealer
35
NL
Omega Speedmaster Professional Moonwatch 311.33.40.30.02.001 Very good Steel 39.7mm Manual winding
TOP
Omega Speedmaster Moonwatch Chronograph CK 2998 Limited...
Rp. 99,139,664
Free shipping
Verified Dealer
674
US
Chopard Your Hour 136621-1001 Good White gold 24.5mm Quartz
TOP
Chopard 18k W/G MOP Dial Diamond Bezel H Watch B&P 136621-1001
Rp. 132,656,344
Free shipping
Verified Dealer
458
UK
Rolex Datejust 116188 New Yellow gold 36mm Automatic
TOP
Rolex Datejust 36, new, closing down sale - off. price 28.400 CHF
Rp. 246,725,072
Verified Dealer
30
CH
Zenith Defy 95.9000.670/78.R782 Very good Titanium 41mm Automatic Indonesia, 12780
Zenith Defy Classic
Rp. 65,553,428
Private Seller
ID
Hublot Big Bang 44 mm 301.SM.1770.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Steel Ceramic 44mm - watch on stock in Zurich
Rp. 136,432,480
Verified Dealer
38
CH
Patek Philippe Aquanaut 5164R-001 Unworn Rose gold 40.8mm Automatic
TOP
Patek Philippe Aquanaut Travel Time 40MM Rose Gold Watch 5164R
Rp. 1,001,381,952
Free shipping
Verified Dealer
229
US
Rolex 5100 Good Yellow gold 39mm Quartz
TOP
Rolex Beta 21 Texano
Rp. 275,767,744
Verified Dealer
19
CH
Patek Philippe Aquanaut 5068R-001 Unworn Rose gold 35,6mm Automatic
TOP
Patek Philippe Aquanaut Luce Ref. 5068R-001
Rp. 771,465,856
Verified Dealer
477
DE
Rolex Air King 116900 New Steel 40mm Automatic
TOP
Rolex Air-King - Limited Edition /35
Rp. 146,116,272
Verified Dealer
35
IT
Patek Philippe Minute Repeater Perpetual Calendar 5207R-001 Very good Rose gold Manual winding
TOP
Patek Philippe Minute Repeater Perpetual Calendar
Rp. 8,844,113,920
Verified Dealer
34
US
Omega Seamaster Diver 300 M 2535.80.00 Very good Steel 41mm Automatic
TOP
Omega Top Condition 41mm GMT Seamaster Diver 300 M Co-Axial Blue
Rp. 52,520,244
Verified Dealer
435
ES
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin, closing down sale, o.p....
Rp. 217,696,880
Verified Dealer
30
CH
Tudor Prince Date 94510 Very good Steel 36mm Automatic Indonesia, PEKANBARU
Tudor OYSTER PRINCE 94510 DATE DAY GOLD DIAL
Rp. 22,252,932
Private Seller
ID
Hublot Big Bang 38 mm 361.SX.1270.RX.1104 New Steel 38mm Quartz
TOP
Hublot Big Bang Steel Diamonds 38mm - watch on stock in Zurich
Rp. 109,581,400
Verified Dealer
38
CH
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
Rp. 83,681,728
Verified Dealer
753
UK
Piaget Protocole 9154 Good Yellow gold 25mm Manual winding
TOP
Piaget Lapis Dial Protocole
Rp. 47,170,800
Verified Dealer
19
CH
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000
Rp. 8,208,779
Verified Dealer
124
ES
Patek Philippe Aquanaut 5167A New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut - Limited Edition /10
Rp. 640,284,800
Verified Dealer
35
IT
Hublot Classic Fusion 45, 42, 38, 33 mm 516.CM.1440.LR Very good Ceramic 45mm Manual winding
TOP
Hublot Classic Fusion Power Reserve all BLACK - 516.NX.1470.LR
Rp. 121,139,264
Free shipping
Verified Dealer
511
NL
Franck Muller 2000SR Very good Steel 40mm Automatic
TOP
Franck Muller Like New Bi Retrograde Transamerica Master Of...
Rp. 60,489,932
Verified Dealer
435
ES
Breitling Galactic A7234853/BE50 New Steel 29mm Quartz
TOP
Breitling Galactic 29 sleekt, new, closing down sale - o.p.:...
Rp. 65,298,904
Verified Dealer
30
CH
IWC Ingenieur Chronograph Racer IW378509 Very good Steel 45mm Automatic Indonesia, Jakarta barat
TOP
IWC Ingenieur Chronograph Racer
Rp. 79,000,000
Private Seller
ID
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
TOP
Rolex GMT-Master II ref 116710LN box serviced
Rp. 156,205,888
Verified Dealer
57
IT
Breitling Superocean Héritage II Chronographe U13313121B1S1 New Gold/Steel 44mm Automatic
TOP
Breitling Superocean Heritage II Chronograph 44
Rp. 85,753,848
Verified Dealer
753
UK
Patek Philippe Golden Ellipse 3589 Very good Yellow gold 33mm Automatic
TOP
Patek Philippe Ellipse, Rare, Engraved Indexes in Full Set
Rp. 134,255,360
Verified Dealer
19
CH
Chopard Mille Miglia 8900 Very good Steel 34mm Quartz
TOP
Chopard Chronograph 1000 Racing Mille Miglia Steel Mens Watch
Rp. 21,382,786
Free shipping
Verified Dealer
46
US
Tissot Touch T075.220.11.106.00 New Steel 39,5mm Quartz
TOP
Tissot Touch Solar Mother Diamond
Rp. 12,097,986
Verified Dealer
124
ES
Blancpain Villeret Ultra-Slim 6104 2987 55A Very good Red gold 29.2mm Automatic
TOP
Blancpain Villeret Ultra Slim Diamond Automatic 18K Gold 6104...
Rp. 73,321,136
Free shipping
Verified Dealer
511
NL
Patek Philippe Perpetual Calendar 3945 Very good Yellow gold 36mm Automatic
TOP
Patek Philippe Perpetual Calendar Moonphase 3945/001J 18k...
Rp. 499,264,512
Verified Dealer
13
US
Breguet Reine de Naples 9807ST/5W/J50 New Steel 32.7mm Automatic
TOP
Breguet Reine de Naples, new, closing down sale - o.p.: 17.500...
Rp. 145,126,416
Verified Dealer
30
CH
Rolex GMT-Master II 116710LN Good Steel 40mm Automatic
Rolex GMT-Master II
Rp. 149,779,344
Private Seller
 
US
Rolex Submariner Date 116610LV Very good Steel 40mm Automatic
TOP
Rolex Submariner Date Hulk 40 mm full set serviced never polish
Rp. 213,587,648
Verified Dealer
57
IT
IWC Portuguese Hand-Wound IW510212 New Steel 43.2mm Manual winding
TOP
IWC Portugieser Hand Wound Eight Days 150 Years
Rp. 146,642,272
Verified Dealer
753
UK
Patek Philippe Gondolo 5010 Very good Yellow gold 25mm Manual winding
TOP
Patek Philippe Gondolo, Full Set
Rp. 159,655,024
Verified Dealer
19
CH
Tudor Black Bay Bronze 79250BM Very good Bronze 43mm Automatic
TOP
Tudor Black Bay Bronze Fullset Swiss papers
Rp. 54,990,848
Verified Dealer
20
AT
Rolex Datejust II 116334 Very good Steel 41mm Automatic
TOP
Rolex Datejust II Rhodium dial Ref.116334 Full Set, mint cond.
Rp. 110,778,664
Verified Dealer
268
NL
Hublot Big Bang 44 mm 301.SB.131.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Steel Ceramic 44mm - export price: CHF 8'960.00
Rp. 140,060,992
Verified Dealer
38
CH
Jaeger-LeCoultre Master Control 140.6.80 Very good Platinum 37mm Automatic
TOP
Jaeger-LeCoultre Master Control 140.6.80 Platinum Perpetual...
Rp. 338,073,408
Verified Dealer
13
US
Breguet Classique 5140BB/29/9W6 New White gold 40mm Automatic
TOP
Breguet Classique 40, new, closing down sale - off. pr. 19.400...
Rp. 166,897,552
Verified Dealer
30
CH
Omega Seamaster Diver 300 M 213.30.42.40.01.001 Good Steel 41.5mm Automatic
Omega Seamaster Diver 300 M
Rp. 43,518,916
Private Seller
 
UK
Rolex Submariner Date 16803 Very good Gold/Steel 40mm Automatic
TOP
Rolex Submariner Date 16803 gold steel very full set serviced
Rp. 129,108,944
Verified Dealer
57
IT
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
Rp. 184,577,968
Verified Dealer
753
UK
Audemars Piguet Royal Oak 6005 Good Gold/Steel 33mm Quartz
TOP
Audemars Piguet Royal Oak Rectangular
Rp. 68,941,936
Verified Dealer
19
CH
Rolex Daytona 116515ln Unworn Rose gold 40mm Automatic
TOP
Rolex Daytona 116515ln choco dial like new
Rp. 405,657,120
Free shipping
Verified Dealer
137
FR
Rolex Oyster Perpetual Date 15200 Very good Steel 34mm Automatic
TOP
Rolex Oyster Perpetual Date 15200
Rp. 72,531,528
Verified Dealer
32
UK
Patek Philippe Nautilus 5712G-001 Very good White gold 40mm Automatic
TOP
Patek Philippe Nautilus white gold in new condition with...
Rp. 817,690,048
Verified Dealer
56
BE
Patek Philippe Complications (submodel) 5054P Very good Platinum 35mm Automatic
TOP
Patek Philippe Power Reserve 5054/P Platinum Moonphase 35mm...
Rp. 356,617,504
Verified Dealer
13
US
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, lim., closing down sale, o.p....
Rp. 297,524,416
Verified Dealer
30
CH
Chopard Classic 163154-0001 Very good Yellow gold 33.5mm Manual winding
TOP
Chopard Classic
Rp. 35,849,808
Verified Dealer
118
CH
Rolex GMT-Master II 16760 Good Steel 40mm Automatic
TOP
Rolex GMT-Master II 16760 Fat Lady Serviced
Rp. 138,672,576
Verified Dealer
57
IT
IWC Big Pilot IW501005 New Bronze 46.2mm Automatic
TOP
IWC Big Pilot’s Heritage
Rp. 162,581,632
Verified Dealer
753
UK
Vacheron Constantin 2021 Good Yellow gold 27mm Manual winding
TOP
Vacheron Constantin Vintage Ellipse Legendary Manual Caliber
Rp. 50,799,324
Verified Dealer
19
CH
Audemars Piguet Royal Oak Chronograph 26325TS.OO.D005CR.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chrono 41mm 26325TS.OO.D005CR.01 leo...
Rp. 413,626,816
Free shipping
Verified Dealer
137
FR
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.