Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Basic information
Type of watch
Categories
Reference number
More...
New/Pre-owned
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Vacheron Constantin Overseas Automatic
TOP
Vacheron Constantin Overseas Automatic
Rp. 259,324,544
Seller
Ronald Grob, Exklusive Zeitmesser
109
CH
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
TOP
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
Rp. 1,040,148,608
Seller
MMC RIVIERA
6
MC
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
Rp. 557,821,568
Seller
ZEGG & CERLATI
47
MC
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
Rp. 880,771,008
Seller
Mall of the Watch
742
MC
Rolex Daytona
Rolex Daytona
Rp. 308,235,200
Seller
Private Seller
ID
Roger Dubuis Much More
Roger Dubuis Much More
Rp. 163,008,992
Seller
Private Seller
ID
Rado V10K
TOP
Rado V10K
Rp. 25,192,300
Seller
Barrons
 
US
Patek Philippe Chronograph
TOP
Patek Philippe Chronograph
Rp. 927,013,376
Free shipping
Seller
A Collected Man
12
UK
Patek Philippe Aquanaut 5167 Roze Gold NEW
TOP
Patek Philippe Aquanaut 5167 Roze Gold NEW
Rp. 562,015,808
Seller
Juwelier Burger, since 2001
687
NL
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
Rp. 260,037,152
Seller
Timepiece Bank
376
BE
Rolex NEW Rolex 126711CHNR NEW GMT Master II SS/18K ROOT BEER
TOP
Rolex NEW Rolex 126711CHNR NEW GMT Master II SS/18K ROOT BEER
Rp. 251,908,192
Seller
WearingTime LLC
14
US
Richard Mille RM010 Le Mans Classic Limited Edition 30 pcs
TOP
Richard Mille RM010 Le Mans Classic Limited Edition 30 pcs
Price on request
Seller
AP Watches
 
ES
Audemars Piguet Royal Oak Offshore Summer edition  26408OR.OO....
TOP
Audemars Piguet Royal Oak Offshore Summer edition 26408OR.OO....
Rp. 815,869,184
Seller
TimeWorld
32
CH
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
Rp. 432,836,000
Seller
RIVIERAWATCH
90
FR
Breguet Type XX Transatlantique Chronograph Black Dial
TOP
Breguet Type XX Transatlantique Chronograph Black Dial
Rp. 70,377,792
Free shipping
Seller
Pawndeluxe
136
NL
Omega Constellation Quadra
TOP
Omega Constellation Quadra
Rp. 33,217,650
Seller
TodoReloj
324
ES
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
Rp. 885,803,968
Seller
WatchesofMayfair.com
430
UK
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
TOP
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
Rp. 258,023,968
Seller
Bachmann & Scher
59
DE
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
TOP
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
Rp. 100,491,776
Seller
Timepiece Bank
376
BE
Rolex Oyster Chronographe Dato Compax Jean Claude Killy Ref...
TOP
Rolex Oyster Chronographe Dato Compax Jean Claude Killy Ref...
Price on request
Seller
Watches83
335
ES
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
TOP
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
Rp. 73,314,048
Seller
Vintage & Prestige
21
UK
Breguet Marine Chronograph/In Stock/An Lager
TOP
Breguet Marine Chronograph/In Stock/An Lager
Rp. 296,477,056
Seller
Ronald Grob, Exklusive Zeitmesser
109
CH
Rolex 18K/SS  DATEJUST Custom Black Onyx - Leather Band -...
TOP
Rolex 18K/SS DATEJUST Custom Black Onyx - Leather Band -...
Rp. 53,274,304
Seller
Austins Watches Inc.
188
US
Ulysse Nardin Nardin Marine Chronometer 43mm Blue Dial - FULL SET
TOP
Ulysse Nardin Nardin Marine Chronometer 43mm Blue Dial - FULL SET
Rp. 65,428,704
Free shipping
Seller
Pawndeluxe
136
NL
Hublot King Power F1 India,  Ltd Edition, Box & Papers
TOP
Hublot King Power F1 India, Ltd Edition, Box & Papers
Rp. 310,573,024
Seller
Tempvs Ltd
106
UK
Blancpain Ultraplate
TOP
Blancpain Ultraplate
Rp. 100,659,536
Seller
WatchesofMayfair.com
430
UK
Rolex Day-Date 40 Everose-Gold 228345RBR Choco Diamant
TOP
Rolex Day-Date 40 Everose-Gold 228345RBR Choco Diamant
Rp. 663,681,920
Seller
Uhren2000 GmbH
339
DE
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
Rp. 56,467,820
Seller
Chase Hattan
21
UK
Audemars Piguet Royal Oak Offshore Lady
TOP
Audemars Piguet Royal Oak Offshore Lady
Rp. 587,180,672
Seller
GCO srl
 
IT
Breitling Navitimer Montbrillant A41370 Watch with Stainless...
Breitling Navitimer Montbrillant A41370 Watch with Stainless...
Rp. 51,866,500
Free shipping
Seller
Crown & Caliber
58
US
Tudor Prince Oysterdate Automatic Roll Gold Steel ROLEX Case...
TOP
Tudor Prince Oysterdate Automatic Roll Gold Steel ROLEX Case...
Rp. 18,803,784
Seller
Watch World Star
243
UK
Hublot Spirit of Big Bang All Black 42mm
TOP
Hublot Spirit of Big Bang All Black 42mm
Rp. 296,477,056
Seller
Ronald Grob, Exklusive Zeitmesser
109
CH
Zenith El Primero Chronomaster Ref. 03.0240.4021/02.C495
TOP
Zenith El Primero Chronomaster Ref. 03.0240.4021/02.C495
Rp. 48,652,112
Free shipping
Seller
Pawndeluxe
136
NL
Chopard Imperial Chrono 38/3168-23 Whiete Gold Diamonds 32mm
TOP
Chopard Imperial Chrono 38/3168-23 Whiete Gold Diamonds 32mm
Rp. 221,428,992
Seller
Taleda
379
CH
Hublot Big Bang Unico GMT
TOP
Hublot Big Bang Unico GMT
Rp. 285,705,312
Seller
WatchesofMayfair.com
430
UK
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Rp. 8,394,882
Seller
WatchNation Limited
76
UK
Breitling Crosswind
Breitling Crosswind
Rp. 40,000,000
Seller
Timeology.co.id
ID
Patek Philippe Nautilus Chronograph 5980/1A-001 Steel Blue Dial
Patek Philippe Nautilus Chronograph 5980/1A-001 Steel Blue Dial
Rp. 1,019,886,080
Seller
Legacy Timepieces
ID
Patek Philippe Perpetual Calendar
TOP
Patek Philippe Perpetual Calendar
Rp. 1,189,306,880
Seller
上海天仪轩钟表有限公司
CN
Rolex Daydate
Rolex Daydate
Rp. 146,795,168
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
226
DE
Ulysse Nardin Diver Deep Dive Ltd. Edition
TOP
Ulysse Nardin Diver Deep Dive Ltd. Edition
Rp. 146,380,896
Seller
Ronald Grob, Exklusive Zeitmesser
109
CH
Baume & Mercier Hampton Rectangular Hampton Rectangular Ladies...
TOP
Baume & Mercier Hampton Rectangular Hampton Rectangular Ladies...
Rp. 29,359,034
Free shipping
Seller
Pawndeluxe
136
NL
Rolex Explorer II
Rolex Explorer II
Rp. 98,981,880
Seller
Helmut Seidl GmbH
10
DE
Blancpain L-Evolution Quantième Complet 8 Jours
TOP
Blancpain L-Evolution Quantième Complet 8 Jours
Rp. 446,425,056
Seller
WatchesofMayfair.com
430
UK
Patek Philippe Nautilus
Patek Philippe Nautilus
Rp. 717,140,992
Seller
DUALL PTE LTD
SG
Hublot Classic Fusion Automatic 42 mm Titanium
Hublot Classic Fusion Automatic 42 mm Titanium
Rp. 80,527,632
Seller
LUX-Timepieces GmbH
615
DE
Patek Philippe Nautilus
Patek Philippe Nautilus
Rp. 697,816,832
Seller
Legacy Timepieces
ID
Girard Perregaux Vintage Chronograph
TOP
Girard Perregaux Vintage Chronograph
Rp. 183,014,656
Seller
Metals In Time
5
US
Patek Philippe Worldtimer
Patek Philippe Worldtimer
Rp. 1,551,834,624
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
226
DE
Jaeger-LeCoultre Rendez-Vous Night & Day
TOP
Jaeger-LeCoultre Rendez-Vous Night & Day
Rp. 482,239,616
Seller
Ronald Grob, Exklusive Zeitmesser
109
CH
Omega Flightmaster Automatic Caliber 910 Tropical Dial  145.013
TOP
Omega Flightmaster Automatic Caliber 910 Tropical Dial 145.013
Rp. 50,245,888
Free shipping
Seller
Pawndeluxe
136
NL
Rolex Sky Dweller Ref. 326939
Rolex Sky Dweller Ref. 326939
Rp. 494,909,408
Seller
Helmut Seidl GmbH
10
DE
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
Rp. 603,957,248
Seller
WatchesofMayfair.com
430
UK
Omega Seamaster Automatic
Omega Seamaster Automatic
Rp. 11,105,337
Seller
Arlington Watches
5
UK
Oris Aquis Date
Oris Aquis Date
Rp. 21,809,566
Seller
LUX-Timepieces GmbH
615
DE
Patek Philippe Nautilus 5712/1A Moonphase Power Reserve
Patek Philippe Nautilus 5712/1A Moonphase Power Reserve
Rp. 730,023,744
Seller
Legacy Timepieces
ID
Ball Trainmaster Worldtime Men's Automatic Watch GM2020D-LCJ-WH.
Ball Trainmaster Worldtime Men's Automatic Watch GM2020D-LCJ-WH.
Rp. 17,930,990
Free shipping
Seller
The Watch Outlet
7
US
Patek Philippe Calatrava
Patek Philippe Calatrava
Rp. 228,161,616
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
226
DE
Patek Philippe Sky Moon Tourbillon
Patek Philippe Sky Moon Tourbillon
Rp. 36,306,550,784
Seller
上海天仪轩钟表有限公司
CN
Chopard La Strada Classic Mother of Pearl Full Set - Perfect Gift
TOP
Chopard La Strada Classic Mother of Pearl Full Set - Perfect Gift
Rp. 25,164,884
Free shipping
Seller
Pawndeluxe
136
NL
Hublot King Power Unico GMT
Hublot King Power Unico GMT
Rp. 350,630,720
Seller
Helmut Seidl GmbH
10
DE
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
Rp. 199,641,424
Seller
WatchesofMayfair.com
430
UK
  • 30
  • 60
  • 120

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

You might also be interested in:

Do you have any questions?
We'd be glad to help.

+1 646-887-3560

Contact

?