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Zenith El Primero Chronomaster Lady 22.2150.4062/81.C753 New Rose gold 38mm Automatic
TOP
Zenith El Primero Chronomaster Lady
Rp. 159,951,984
Verified Dealer
16
AE
IWC Da Vinci Automatic IW358101 New Steel 40.4mm Automatic
TOP
IWC Da Vinci Automatic 150 Years
Rp. 110,510,536
Free shipping
Verified Dealer
45
AU
Audemars Piguet Royal Oak Offshore Chronograph 26180OR.OO.D101CR.01 Very good Rose gold Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph Ginza Limited...
Rp. 580,290,880
Verified Dealer
24
US
Piaget Possession G0A43091 New Rose gold 34mm Quartz
TOP
Piaget Possession 34 mm
Rp. 114,256,664
Free shipping
Verified Dealer
45
AU
Rolex Chronograph 6238 Very good Yellow gold 37mm Manual winding
TOP
Rolex Pre Daytona 6238 14k gold w certificate
Rp. 1,873,059,968
Verified Dealer
9
MC
Rolex Oyster Perpetual 39 114300 Very good Steel Automatic Indonesia, Alam sutera
Rolex Oyster Perpetual 39
Rp. 83,085,472
Private Seller
ID
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26
Rp. 331,539,488
Verified Dealer
50
CH
Patek Philippe Nautilus 3800 Unworn Yellow gold 37mm Automatic
TOP
Patek Philippe early NAUTILUS 3800 J | Jeans blue Dial | 1983...
Rp. 817,335,296
Verified Dealer
30
DE
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 FULL STICKERS
Rp. 399,813,184
Free shipping
Verified Dealer
112
IT
Omega Seamaster Planet Ocean 522.32.40.20.04.001 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
Rp. 444,666,496
Verified Dealer
721
US
IWC Portuguese Automatic IW500104 Very good Platinum 42mm Automatic
TOP
IWC Portugieser 7 Days ( Limited Edition ) Platinum
Rp. 366,098,112
Verified Dealer
40
NL
Hublot Big Bang 44 mm 301.CI.1770.RX Very good Ceramic 44mm Automatic
TOP
Hublot Big Bang Evolution Black Magic 301.CI.1770.RX
Rp. 133,169,320
Free shipping
Verified Dealer
1050
US
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
Rp. 394,210,976
Verified Dealer
597
US
Rolex Datejust II 116233 Very good Steel 36mm Automatic Indonesia, Jakarta
Rolex Datejust II 116233 Fullset 2014
Rp. 119,800,000
Private Seller
ID
Baume & Mercier Clifton MOA10378 Very good Steel 42mm Automatic Indonesia, Medan
Baume & Mercier Clifton
Rp. 25,000,000
Private Seller
ID
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, limited edition - no. 66/250
Rp. 315,748,128
Verified Dealer
50
CH
Rolex Chronograph 6238 Very good Steel 36mm Manual winding
TOP
Rolex Pre Daytona 6238 from 1964
Rp. 715,168,384
Verified Dealer
9
MC
Omega Seamaster Railmaster 2806.52.37 Very good Steel 49.2mm Manual winding Indonesia, Cinere Depok
Omega Seamaster Railmaster
Rp. 42,000,000
Private Seller
ID
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
Rp. 382,785,344
Free shipping
Verified Dealer
112
IT
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
Rp. 178,327,856
Verified Dealer
721
US
Tudor Prince Date 94510 Very good Steel 36mm Automatic Indonesia, PEKANBARU
Tudor OYSTER PRINCE 94510 DATE DAY GOLD DIAL
Rp. 23,211,636
Private Seller
ID
Omega Seamaster 166010 Fair Steel 35mm Automatic Indonesia, Jakarta
Omega Seamaster Cal 562 Vintage 166010
Rp. 10,350,000
Private Seller
ID
Vacheron Constantin Patrimony 43150/000P-9684 Very good Platinum 42mm Automatic
TOP
Vacheron Constantin Patrimony Contemporaine 43150/000P-9684
Rp. 475,392,160
Free shipping
Verified Dealer
1050
US
Omega Seamaster 166067 Fair Steel 35mm Automatic Indonesia, Jakarta
Omega Seamaster Cal. 565 Vintage 1970
Rp. 11,440,000
Private Seller
ID
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
Rp. 331,539,488
Verified Dealer
50
CH
Omega Speedmaster Reduced 3510.5000 Very good Steel 39mm Automatic
Omega Speedmaster Automatic "Reduced"
Rp. 40,866,764
Verified Dealer
370
DE
Omega Constellation 14393 Very good Gold/Steel 34mm Automatic
TOP
Omega Constellation Pie Pan Cal. 561 1962
Rp. 37,461,200
Free shipping
Verified Dealer
100
DE
Rolex GMT-Master II 126710BLNR-0002 Unworn Steel 40mm Automatic Indonesia, Sidoarjo
Rolex GMT-Master II
Rp. 238,068,064
Private Seller
ID
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Audemars Piguet Royal Oak Offshore Chronograph 25940SK.OO.D002CA.01 Very good Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph
Rp. 208,235,152
Verified Dealer
61
US
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
Rp. 476,121,248
Free shipping
Verified Dealer
564
US
IWC Portuguese Tourbillon IW5463-01 Very good White gold 43mm Manual winding
TOP
IWC Portugieser Tourbillon Hand-Wound IW5463-01
Rp. 415,875,136
Free shipping
Verified Dealer
1050
US
Rolex Oyster Perpetual Date 15223 Good Steel 34mm Automatic Indonesia, Jakarta
Rolex Oyster Perpetual Date 15223 Fullset 1993
Rp. 60,800,000
Private Seller
ID
Omega Speedmaster Date 3513.50 Very good Steel 39mm Automatic Indonesia, Medan
Omega Speedmaster Date
Rp. 27,500,000
Private Seller
ID
Breguet Classique 8788BR/29/986 DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique 36
Rp. 268,374,080
Verified Dealer
50
CH
Audemars Piguet Royal Oak Chronograph 26320OR.OO.1220OR.02 Very good Rose gold 41mm Automatic
Audemars Piguet Royal Oak Chronograph
Rp. 817,164,992
Verified Dealer
1624
BE
Breitling 2212 Very good Steel 38mm Manual winding
TOP
Breitling Sprint Surfboard Dial Valjoux 7734 1968
Rp. 44,272,328
Free shipping
Verified Dealer
100
DE
Omega Seamaster 14763 Fair Steel 35mm Automatic Indonesia, Jakarta
Omega Seamaster Cal. 562 Vintage 1961
Rp. 8,940,000
Private Seller
ID
Tudor Prince Oysterdate 7996 Very good Steel 34mm Automatic
TOP
Tudor Prince Oysterdate Ranger
Rp. 112,747,704
Verified Dealer
227
UK
IWC IWC Very good Yellow gold 33mm Manual winding
TOP
IWC vintage 14K Gold Cal 61 1940
Rp. 34,038,608
Verified Dealer
94
HU
Vacheron Constantin Harmony 7810S/000G-B050 Very good Rose gold 37mm Automatic
TOP
Vacheron Constantin Harmony Dual Time 7810S/000G-B050
Rp. 386,116,640
Free shipping
Verified Dealer
1050
US
TAG Heuer Carrera Calibre HEUER 01 CAR2A5A.FT6044 New Titanium 45,5mm Automatic
TOP
TAG Heuer Carrera Chronograph Skeleton
Rp. 135,541,440
Verified Dealer
1596
ES
Vacheron Constantin Patrimony 4066 Very good Rose gold 34mm Manual winding
TOP
Vacheron Constantin Vintage Rose Pink Gold Dress Watch, Patrimony
Rp. 72,261,240
Free shipping
Verified Dealer
37
CH
Tudor Classic 23010 Very good Steel 40mm Automatic Indonesia, Jakarta
Tudor Classic Date Day 23010 Fullset Year 2010
Rp. 26,200,000
Private Seller
ID
Omega Constellation Day-Date 168 019 Very good Gold/Steel 35mm Automatic Indonesia, Jakarta
Omega Constellation Gold Linen Cal 751 Vintage 1969
Rp. 23,850,000
Private Seller
ID
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster 29
Rp. 789,488,832
Verified Dealer
50
CH
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Rainbow MK1 - Limited Edition /5 Black Venom...
Rp. 233,264,080
Verified Dealer
52
IT
Rolex GMT-Master 1675 Very good Steel 40mm Automatic
TOP
Rolex GMT-Master Fushcia
Rp. 300,817,280
Verified Dealer
227
UK
IWC Pilot Chronograph iw371712 Good Steel 42mm Automatic Indonesia, Kemenuh
IWC Pilot Chronograph
Rp. 73,219,616
Private Seller
ID
Jaeger-LeCoultre AMVOX Q192T470 Very good Titanium 44mm Automatic
TOP
Jaeger-LeCoultre AMVOX2 Chronograph Q192T470
Rp. 125,729,696
Free shipping
Verified Dealer
1050
US
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
Rp. 46,400,804
Verified Dealer
1596
ES
Omega Constellation 168 0057 Good Steel 35mm Automatic Indonesia, Jakarta
Omega Constellation Cal 1021 Vintage 1972
Rp. 15,800,000
Private Seller
ID
Omega Constellation Quartz 1512.40 Good Steel 33.5mm Quartz Indonesia, Tangerang
Omega Constellation Quartz
Rp. 11,903,403
Private Seller
ID
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Rp. 8,769,327
Verified Dealer
176
ES
Breguet Reine de Naples 9807ST/5W/J50 New Steel 32.7mm Automatic
TOP
Breguet Reine de Naples
Rp. 165,730,272
Verified Dealer
50
CH
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Topaz - Limited Edition /5 Black Venom Dlc - Pvd
Rp. 261,325,920
Verified Dealer
52
IT
Rolex Explorer II 16570 Very good Steel 40mm Automatic
TOP
Rolex Explorer II Chicchi di Mais (corn grains) Dial
Rp. 138,231,136
Verified Dealer
227
UK
Ebel 1911 9134901 Very good Yellow gold 38mm Automatic
TOP
Ebel Massive Yellow Gold 1911 Chronograph, Mother-of-Pearl...
Rp. 205,287,616
Free shipping
Verified Dealer
37
CH
Tudor Submariner 79090 Very good Steel 40mm Automatic
TOP
Tudor Submariner 200m 79090 branded Rolex Serviced never...
Rp. 103,869,696
Verified Dealer
99
IT
Breitling Navitimer 01 (46 MM) AB0127211C1A1 New Steel 46mm Automatic
TOP
Breitling Navitimer 1 B01 Chronograph 46 Aurora Blue/ An...
Rp. 105,012,512
Verified Dealer
361
CH
Hublot King Power 771.CI.1170.RX Very good Ceramic 48mm Automatic
TOP
Hublot King Power Unico GMT Ceramic Full Set, mint cond.
Rp. 177,940,704
Verified Dealer
312
NL
IWC Ingenieur Chronograph Racer IW378509 Very good Steel 45mm Automatic Indonesia, Jakarta barat
TOP
IWC Ingenieur Chronograph Racer
Rp. 79,000,000
Private Seller
ID
Rolex Submariner Date 1680 Good Steel 40mm Automatic
TOP
Rolex Red Submariner Ref. 1680 "MK IV" 1975 Full Set
Rp. 520,773,888
Verified Dealer
8
US
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chronograph 39
Rp. 394,704,896
Verified Dealer
50
CH

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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