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Rolex Daytona 116519LN New White gold 40mm Automatic
TOP
Rolex Daytona
Rp. 557,322,301
Verified Dealer
 
HK
Tudor Black Bay 79230G Unworn Steel 41mm Automatic
TOP
Tudor Black Bay Harrods
Rp. 88,182,587
Verified Dealer
99
UK
Tudor Submariner 75090 Fair Steel 36mm Automatic
TOP
Tudor Submariner Blue 75090 36mm Automatic
Rp. 86,503,337
Verified Dealer
118
JP
Patek Philippe World Time 5231J-001 New Yellow gold 38.5mm Automatic
TOP
Patek Philippe World Time
Price on request
Verified Dealer
SG
Hublot Spirit of Big Bang 641.NX.0173.LR.1104 Titanium 42mm Chronograph
TOP
Hublot 641.NX.0173.LR.1104 Spirit of Big Bang 42 Diamond-Set -...
Rp. 333,134,217
Free shipping
Verified Dealer
202
UK
Audemars Piguet Royal Oak Concept 26560IO.OO.D002CA.01.A New
TOP
Audemars Piguet Royal Oak Concept
Rp. 2,660,410,018
Verified Dealer
84
CH
Tudor Submariner 7016/0 Good Steel 40mm Automatic Indonesia, Tangerang Selatan
Tudor Submariner
Rp. 75,000,000
Private Seller
ID
IWC Portuguese Automatic IW500104 Very good Platinum 42mm Automatic
TOP
IWC Portugieser 7 Days ( Limited Edition ) Platinum
Rp. 381,325,436
Verified Dealer
44
NL
IWC Ingenieur Automatic IW323909 Very good Steel Automatic Indonesia, 12780
IWC Ingenieur Laureus Edition
Rp. 92,707,800
Private Seller
ID
Rolex Daytona 116509 Unworn White gold Automatic Indonesia, Jakarta
Rolex Daytona Rolex White Gold Daytona Grey Dial UNWORN
Rp. 615,519,000
Private Seller
ID
Tudor Oyster Prince 7934 Very good Steel 34mm Manual winding Indonesia, Jakarta
Tudor Oyster Prince
Rp. 12,918,300
Private Seller
ID
Rolex Datejust 16013 Good Steel 36mm Automatic Indonesia, Jakarta
Rolex Oyster Perpetual Datejust 16013 Vintage 1983
Rp. 46,780,000
Private Seller
ID
Omega Seamaster Planet Ocean 2208.50.00 Very good Steel Automatic Indonesia, SEMARANG
Omega Seamaster Planet Ocean Professional 600m/2000ft
Rp. 47,934,492
Private Seller
ID
Rolex Submariner Date 116610LV Very good Steel Automatic Indonesia, Jakarta
Rolex Submariner Date HULK Nice Complete
Rp. 288,762,000
Private Seller
ID
Tudor Classic 23010 Very good Steel 40mm Automatic Indonesia, Jakarta
Tudor Classic Date Day 23010 Fullset Year 2010
Rp. 42,000,000
Private Seller
ID
Rolex Submariner (No Date) 6536/1 Very good Steel 38mm Automatic Indonesia, Tangerang Selatan
Rolex Submariner (No Date)
Rp. 425,088,060
Private Seller
ID
Rolex Datejust Turn-O-Graph 16253 Very good Gold/Steel Automatic Indonesia, Jakarta Barat
Rolex Datejust Turn-O-Graph 16253 Two Tone in Very Beautiful...
Rp. 64,591,500
Private Seller
ID
Breitling Colt Automatic A17350 Good Steel 38mm Automatic Indonesia, Jakarta
Breitling Colt A17350 FULLSET Year 2009
Rp. 23,340,000
Private Seller
ID
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic Indonesia, Bintaro Sektor 9, South Tangerang, Banten
Rolex Submariner (No Date)
Rp. 204,072,725
Private Seller
ID
Rolex Lady-Datejust 279173 Unworn Gold/Steel 170mm Automatic Indonesia, 12810
TOP
Rolex Lady-Datejust-Oyster Perpetual
Rp. 120,000,000
Private Seller
ID
Rolex Oyster Precision 6494 Good Steel 34mm Manual winding Indonesia, Jakarta Barat
Rolex Oyster Precision VERY RARE DIAL VINTAGE BEAUTIFUL CONDITION
Rp. 48,633,600
Private Seller
ID
Certina DS Eagle C023.710.17.051.00 New Steel Quartz Indonesia, jakarta selatan
Certina DS Eagle Quartz
Rp. 9,750,000
Private Seller
ID
Omega Speedmaster Professional Moonwatch 145.022 Good Steel Manual winding Indonesia, Jakarta Barat
Omega Speedmaster Professional Moonwatch
Rp. 68,391,000
Private Seller
ID
Rolex Oyster Precision 6694 Fair Steel 34mm Automatic Indonesia, Jakarta
Rolex Precision 6694 Year 1986
Rp. 48,860,000
Private Seller
ID
Omega Constellation 168 0057 Good Steel 35mm Automatic Indonesia, Jakarta
Omega Constellation Cal 1021 Vintage 1972
Rp. 28,990,000
Private Seller
ID
IWC Portuguese Yacht Club Chronograph IW390211 Very good Steel 43.5mm Automatic
TOP
IWC IW390211 Portugieser Yacht Club Chronograph - Box &...
Rp. 136,193,106
Free shipping
Verified Dealer
202
UK
Omega Speedmaster 1750083 Good Steel 38mm Automatic Indonesia, Jakarta
Omega Speedmaster Chronograph Automatic Year 1999
Rp. 27,100,000
Private Seller
ID
Baume & Mercier Clifton MOA10378 Very good Steel 42mm Automatic Indonesia, Medan
Baume & Mercier Clifton
Rp. 22,000,000
Private Seller
ID
Omega Seamaster 2849 Very good Steel 34mm Automatic Indonesia, Surabaya
Omega Seamaster Cal 501 Two Tone
Rp. 15,198,000
Private Seller
ID
Omega Constellation Quartz 1512.40 Good Steel 33.5mm Quartz Indonesia, Tangerang
Omega Constellation Quartz
Rp. 11,000,000
Private Seller
ID
Patek Philippe Perpetual Calendar 5320G-001 New White gold 40mm Automatic
TOP
Patek Philippe Perpetual Calendar
Rp. 1,026,918,267
Verified Dealer
18
CY
Chopard Mille Miglia 161268-5003 Very good Rose gold 44mm Automatic
TOP
Chopard Mille Miglia GT XL Chrono "Full Set" w/warranty
Rp. 176,473,865
Verified Dealer
502
ES
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
Rp. 38,132,544
Free shipping
Verified Dealer
530
LV
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster 29
Rp. 878,276,406
Verified Dealer
53
CH
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Automatik Edelstahl Herrenuhr Oyster Ref....
Rp. 174,877,619

Sold by Chrono24

DE
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
Rp. 402,655,812
Verified Dealer
663
US
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
Rp. 494,481,542
Free shipping
Verified Dealer
115
IT
Tudor Black Bay 79230G Unworn Steel 41mm Automatic
TOP
Tudor Black Bay Harrods
Rp. 88,182,587
Verified Dealer
99
UK
Audemars Piguet Royal Oak 14470ST Very good Steel 30mm Automatic
TOP
Audemars Piguet Royal Oak Automatic Steel 30mm extract serviced
Rp. 143,662,141
Verified Dealer
113
IT
Frederique Constant Manufacture FC-760DG4H9 New Rose gold 42mm Automatic
TOP
Frederique Constant Manufacture Flyback Chronograph rose gold...
Rp. 166,186,946
Free shipping
Verified Dealer
42
FR
Omega Seamaster Planet Ocean 522.32.40.20.04.001 522.32.40.20.04.002 522.32.40.20.04.003 522.32.40.20.04.004 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
Rp. 454,192,230
Verified Dealer
763
US
Oris Aquis Date 01 733 7730 4175-Set New Steel 43.5mm Automatic
TOP
Oris Aquis Lake Baikal (Limited Edition)
Rp. 34,585,330
Free shipping
Verified Dealer
530
LV
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Rp. 117,081,657
Verified Dealer
53
CH
Rolex Datejust 126231 Very good Gold/Steel 36mm Automatic
Rolex Datejust 36 Stahl / Roségold Automatik Diamanten 126231...
Rp. 226,312,212

Sold by Chrono24

DE
Rolex Air King Precision 5500 Very good Steel 34mm Automatic
TOP
Rolex Air King Precision 5500 Silver 1964
Rp. 46,113,774
Free shipping
Verified Dealer
115
DE
Zenith El Primero Chronomaster 01.0240.410 Very good Steel 40mm Automatic
TOP
Zenith El Primero Chronomaster Moonphases Triple Calendar -...
Rp. 73,604,677
Free shipping
Verified Dealer
751
NL
Patek Philippe Golden Ellipse 3838 Good Yellow gold 31mm Quartz
TOP
Patek Philippe Jumbo Ellipse, Sunburst Bluegold Dial, Full Set
Rp. 117,671,984
Free shipping
Verified Dealer
47
CH
Rolex Datejust 69068 Very good Yellow gold 26mm Automatic
TOP
Rolex Datejust 26 mm gold 750 rare ref. 69068 serviced
Rp. 136,567,714
Verified Dealer
113
IT
Rado HyperChrome R32976102 New Gold/Steel 31.5mm Automatic
TOP
Rado Hyperchrome | 31.5MM
Rp. 26,249,379
Verified Dealer
425
NL
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
Rp. 212,544,030
Verified Dealer
763
US
Tissot Seastar 1000 T120.407.11.051.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Rp. 9,488,796
Verified Dealer
197
ES
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster 34
Rp. 360,263,865
Verified Dealer
53
CH
Blancpain Fifty Fathoms Bathyscaphe 5000-1110 Very good Steel 43mm Automatic
Blancpain Fifty Fathoms Bathyscaphe Automatik Herrenuhr Ref....
Rp. 116,348,598

Sold by Chrono24

DE
Rolex Datejust 16220 Very good Steel 36mm Automatic
TOP
Rolex Datejust Tapestry Dial 16220 Silver 1996
Rp. 81,585,907
Free shipping
Verified Dealer
115
DE
Rolex Datejust Oysterquartz 17013 Very good Gold/Steel 36mm Quartz
TOP
Rolex Datejust 36 mm Oysterquartz ''Blue Sky'' Dial With...
Rp. 117,944,844
Free shipping
Verified Dealer
751
NL
Rolex Daytona 116519 Very good White gold 40mm Automatic
TOP
Rolex Daytona White gold Sodalite diamond dial from 2002 K serial
Rp. 438,080,850
Verified Dealer
162
BE
Maurice Lacroix Masterpiece MP6518-SS001-130-1 New Steel 43mm Automatic
TOP
Maurice Lacroix Masterpiece Double Rétrograde GMT Automatik...
Rp. 65,304,198
Free shipping
Verified Dealer
1833
DE
Rado Centrix R30953123 New Gold/Steel 38mm Automatic
TOP
Rado Centrix Automatic Two-Tone | 38MM
Rp. 17,292,665
Verified Dealer
425
NL
IWC 810A Very good Yellow gold 34mm Automatic
TOP
IWC vintage 14K Gold Cal 8541 automatic 1966
Rp. 35,454,398
Verified Dealer
103
HU
Frederique Constant Manufacture Worldtimer FC-718WM4H4 New Gold/Steel Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H4
Rp. 34,423,470
Verified Dealer
287
US
Hublot Big Bang Tutti Frutti 341.SL.5190.LR.1901 New Steel 41mm Automatic
TOP
Hublot Big Bang Tutti Frutti 41
Rp. 303,395,632
Verified Dealer
53
CH
Omega Seamaster Planet Ocean 22005000 Very good Steel 45mm Automatic
Omega Seamaster Professional Planet Ocean Automatik Stahl Ref....
Rp. 72,008,431

Sold by Chrono24

DE
Rolex Oyster Perpetual Date 1500 Very good Steel 34mm Automatic
TOP
Rolex Oyster Perpetual Date 1500 Silver 1974
Rp. 58,529,020
Free shipping
Verified Dealer
115
DE
Rolex Yacht-Master 169623 Very good Gold/Steel 29mm Automatic
TOP
Rolex Yacht-Master Date Automatic Steel & Yellow Gold - 169623
Rp. 75,378,284
Free shipping
Verified Dealer
751
NL

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.