Buyer Protection Authenticity Guarantee Why Chrono24? Any questions? Call +1 646-887-3560 or email us IndonesiaIndonesia | IDR
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Categories
Ref. No.
More...
New/Pre-owned
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Patek Philippe Nautilus
TOP
Patek Philippe Nautilus
Price on request
Seller
LUXE WARE (HK) LIMITED
45
HK
IWC Portuguese Hand-Wound 6900HT
TOP
IWC Portuguese Hand-Wound 6900HT
Rp. 130,070,064
Seller
RIVIERAWATCH
80
FR
IWC „The Last Flight“ Ltd. 170 Ref.: IW388006 inkl. Mwst.
TOP
IWC „The Last Flight“ Ltd. 170 Ref.: IW388006 inkl. Mwst.
Rp. 231,791,520
Seller
Watchplanet
40
DE
Hublot King Power F1 India,  Ltd Edition, Box & Papers
TOP
Hublot King Power F1 India, Ltd Edition, Box & Papers
Rp. 313,870,400
Seller
Tempvs Ltd
99
UK
Patek Philippe Annual Calendar 5396G-001 |  white gold |...
TOP
Patek Philippe Annual Calendar 5396G-001 | white gold |...
Rp. 447,027,520
Free shipping
Seller
A Collected Man
9
UK
Rolex 31mm Presidential Champagne Dial/Diamond Bezel 68278
TOP
Rolex 31mm Presidential Champagne Dial/Diamond Bezel 68278
Rp. 157,465,184
Seller
Watch My Diamonds
109
US
Hublot Big Bang Chronograph 44mm Red Devil Bang
TOP
Hublot Big Bang Chronograph 44mm Red Devil Bang
Rp. 133,238,432
Seller
Joaillerie Royale
478
BE
Audemars Piguet Royal Oak
TOP
Audemars Piguet Royal Oak
Rp. 149,247,056
Seller
Dual-Time
19
FR
Rolex Daytona 16520 Juventus F.C. tribute to Marcelo Zalayeta...
TOP
Rolex Daytona 16520 Juventus F.C. tribute to Marcelo Zalayeta...
Price on request
Seller
Watches Management
24
IT
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
TOP
Tudor Heritage Black Bay Automatik Dark 79230DK Lederband
Rp. 47,358,844
Seller
Uhren2000 GmbH
326
DE
Rolex Daytona
Rolex Daytona
Rp. 307,800,832
Seller
Private Seller
ID
IWC Pilot’s Watch Automatic 36 Black Dial Set Collectors
TOP
IWC Pilot’s Watch Automatic 36 Black Dial Set Collectors
Rp. 44,940,876
Free shipping
Seller
Pawndeluxe
93
NL
Jaeger-LeCoultre Reverso Squadra Hometime Rose Gold 230.2.77
TOP
Jaeger-LeCoultre Reverso Squadra Hometime Rose Gold 230.2.77
Rp. 157,584,880
Seller
Filipucci Juweliers
413
NL
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
TOP
Audemars Piguet QE II Cup Ref-15334OROO 18k Rose Gold Limited...
Rp. 256,471,472
Seller
Bachmann & Scher
43
DE
Rolex Datejust 36mm Dark Grey Diamond Dial/Bezel/Lugs 16014
TOP
Rolex Datejust 36mm Dark Grey Diamond Dial/Bezel/Lugs 16014
Rp. 103,063,176
Seller
Watch My Diamonds
109
US
Rolex TT Datejust Factory Diamond Dial w/ Original Box and Papers
TOP
Rolex TT Datejust Factory Diamond Dial w/ Original Box and Papers
Rp. 75,804,912
Seller
Austins Watches Inc.
168
US
Breguet Hora Mundi 5727
TOP
Breguet Hora Mundi 5727
Rp. 762,077,120
Seller
WatchesofMayfair.com
398
UK
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
TOP
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
Rp. 74,092,432
Seller
Vintage & Prestige
19
UK
IWC Big Ingenieur 7 Days Platinum Limited to 500 pcs.45.5mm
TOP
IWC Big Ingenieur 7 Days Platinum Limited to 500 pcs.45.5mm
Rp. 291,823,872
Seller
KROMINI GOLD IMPEX S.R.L
29
RO
Rolex Submariner Date
Rolex Submariner Date
Rp. 169,648,384
Seller
Private Seller
ID
Zenith Captain Elite Power Reserve (40 MM) Papers Zenith Warranty
TOP
Zenith Captain Elite Power Reserve (40 MM) Papers Zenith Warranty
Rp. 55,029,640
Free shipping
Seller
Pawndeluxe
93
NL
Franck Muller Conquistador King
Franck Muller Conquistador King
Rp. 95,051,200
Seller
Helmut Seidl GmbH
7
DE
Tudor Taucheruhr
Tudor Taucheruhr
Rp. 39,187,772
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Rolex Datejust 36mm Silver String Diamond Dial/Bezel/Lugs 16014
TOP
Rolex Datejust 36mm Silver String Diamond Dial/Bezel/Lugs 16014
Rp. 103,063,176
Seller
Watch My Diamonds
109
US
Rolex 1983 Steel Oysterquartz Silver Stick White Gold Bezel 36mm
TOP
Rolex 1983 Steel Oysterquartz Silver Stick White Gold Bezel 36mm
Rp. 54,330,428
Seller
Austins Watches Inc.
168
US
Omega 1963s Seamaster Automatic Date Steel Mens Watch
TOP
Omega 1963s Seamaster Automatic Date Steel Mens Watch
Rp. 13,791,275
Seller
Watch World Star
217
UK
Hublot Big Bang Unico Rose Gold Ceramic
Hublot Big Bang Unico Rose Gold Ceramic
Rp. 316,185,984
Seller
Legacy Timepieces
ID
Zenith Defy Xtreme Open Titan 100 Pcs. Limited 96.0527.4021/21...
TOP
Zenith Defy Xtreme Open Titan 100 Pcs. Limited 96.0527.4021/21...
Rp. 125,067,368
Seller
KROMINI GOLD IMPEX S.R.L
29
RO
TAG Heuer Carrera
TAG Heuer Carrera
Rp. 41,517,324
Seller
Private Seller
ID
Ulysse Nardin Classico Automatic All Stianless Steel 8103-116-...
TOP
Ulysse Nardin Classico Automatic All Stianless Steel 8103-116-...
Rp. 49,943,568
Free shipping
Seller
Pawndeluxe
93
NL
Rolex Datejust Ref. 126301 inkl. 19% Mwst.
Rolex Datejust Ref. 126301 inkl. 19% Mwst.
Rp. 165,088,912
Seller
Helmut Seidl GmbH
7
DE
Girard Perregaux Vintage Chronograph
TOP
Girard Perregaux Vintage Chronograph
Rp. 176,806,528
Seller
Metals In Time
5
US
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
TOP
Rolex Sky-Dweller 326934 Fully Iced Out Watch White Dial
Rp. 644,234,304
Seller
Watch My Diamonds
109
US
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
Rp. 358,526,432
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Patek Philippe Calatrava Breguet Numerals
Patek Philippe Calatrava Breguet Numerals
Rp. 113,814,736
Seller
Private Seller
ID
Patek Philippe World Time
Patek Philippe World Time
Rp. 1,733,378,432
Seller
Dragon Watch
 
HK
Piaget Miss Protocole Ladies 18k White Gold Factory Diamonds MOP
TOP
Piaget Miss Protocole Ladies 18k White Gold Factory Diamonds MOP
Rp. 91,716,072
Seller
KROMINI GOLD IMPEX S.R.L
29
RO
Roger Dubuis Much More
Roger Dubuis Much More
Rp. 171,795,824
Seller
Private Seller
ID
Jaeger-LeCoultre Reverso Lady All Stainless Steel
TOP
Jaeger-LeCoultre Reverso Lady All Stainless Steel
Rp. 35,018,864
Free shipping
Seller
Pawndeluxe
93
NL
Hublot Classic Fusion Racing Grey inkl. 19% Mwst
Hublot Classic Fusion Racing Grey inkl. 19% Mwst
Rp. 86,713,376
Seller
Helmut Seidl GmbH
7
DE
Longines vintage Calatrava 2-tone sector dial from the 30's
TOP
Longines vintage Calatrava 2-tone sector dial from the 30's
Rp. 88,380,936
Seller
Cosimo Superior Rare Wrist Watches
 
NL
Rolex Datejust 41mm Rhodium Dial Diamond Bezel 126300
TOP
Rolex Datejust 41mm Rhodium Dial Diamond Bezel 126300
Rp. 229,061,088
Seller
Watch My Diamonds
109
US
Breitling Chronomat
Breitling Chronomat
Rp. 80,876,896
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Patek Philippe 2457J Vintage Calatrava Watch, c 1951
Patek Philippe 2457J Vintage Calatrava Watch, c 1951
Rp. 136,005,024
Seller
PatekMonger
 
US
Audemars Piguet Royal Oak Offshore Chronograph Orchard Road
Audemars Piguet Royal Oak Offshore Chronograph Orchard Road
Rp. 300,376,672
Seller
Legacy Timepieces
ID
Audemars Piguet Royal Oak Grande Complication
Audemars Piguet Royal Oak Grande Complication
Rp. 5,227,504,128
Seller
Dragon Watch
 
HK
Breitling Windrider Cockpit 41 UTC Big Date 18k Rosègold / Stahl
Breitling Windrider Cockpit 41 UTC Big Date 18k Rosègold / Stahl
Rp. 66,535,840
Free shipping
Seller
chronopark GmbH
 
DE
Chopard La Strada Classic Mother of Pearl Box & Papers 418357
TOP
Chopard La Strada Classic Mother of Pearl Box & Papers 418357
Rp. 29,999,492
Free shipping
Seller
Pawndeluxe
93
NL
IWC Pilot Chronograph Top Gun Miramar inkl. 19% Mwst.
IWC Pilot Chronograph Top Gun Miramar inkl. 19% Mwst.
Rp. 158,418,672
Seller
Helmut Seidl GmbH
7
DE
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Rp. 8,484,012
Seller
WatchNation Limited
59
UK
Rolex Daytona Black PVD/DLC Coated Stainless Steel Watch 116520
TOP
Rolex Daytona Black PVD/DLC Coated Stainless Steel Watch 116520
Rp. 264,837,584
Seller
Watch My Diamonds
109
US
Rolex Datejust
Rolex Datejust
Rp. 49,193,164
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Patek Philippe 2526J Vintage Automatic Calatrava
Patek Philippe 2526J Vintage Automatic Calatrava
Rp. 565,494,592
Seller
PatekMonger
 
US
Patek Philippe 5170R-010 - Rose Gold - Men - Complications
TOP
Patek Philippe 5170R-010 - Rose Gold - Men - Complications
Rp. 901,928,064
Seller
WATCHGUY NYC
 
US
Audemars Piguet Royal Oak Tourbillon
Audemars Piguet Royal Oak Tourbillon
Rp. 2,711,368,704
Seller
Dragon Watch
 
HK
Richard Mille RM 011-02 Flyback Chronograph Dual Timezone...
Richard Mille RM 011-02 Flyback Chronograph Dual Timezone...
Rp. 1,844,418,176
Seller
Legacy Timepieces
ID
Chronoswiss Kairos Manual Caliber Chronograph CH1823
TOP
Chronoswiss Kairos Manual Caliber Chronograph CH1823
Rp. 33,334,622
Free shipping
Seller
Pawndeluxe
93
NL
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
Rp. 175,094,320
Seller
Helmut Seidl GmbH
7
DE
Chopard Imperiale 36 mm
TOP
Chopard Imperiale 36 mm
Rp. 501,770,272
Seller
WatchesofMayfair.com
398
UK
Rolex Datejust 36mm Black Diamond Dial/Bezel/Lugs 16014
TOP
Rolex Datejust 36mm Black Diamond Dial/Bezel/Lugs 16014
Rp. 103,063,176
Seller
Watch My Diamonds
109
US
Rolex Yacht Master II
Rolex Yacht Master II
Rp. 387,708,864
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
172
DE
Patek Philippe 3448J Perpetual Calendar
Patek Philippe 3448J Perpetual Calendar
Rp. 2,505,355,776
Seller
PatekMonger
 
US
  • 30
  • 60
  • 120

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?
A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.
Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.
An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.
Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.
If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.
About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:
  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph
to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.
There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.
However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.
Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.
The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.
Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.
After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.
Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

You might also be interested in: