For years, the company has been relying on the Swiss movement manufacturer ETA to produce their calibers, which Omega then perfects under their own name. In 1999, a special concept called the co-axial escapement was introduced. Not only does it operate with little friction and no lubrication, but it is also very shock resistant. The reliable ETA 2892-A2 caliber powered the first co-axial escapement watch, which appeared as part of the De Ville series. Englishman George Daniels invented the co-axial escapement in the 1970s, and today it is featured exclusively in numerous Omega models. These models are identified by the dial inscription reading "Master Co-Axial Chronometer."
One of the Swiss manufacturer's newer achievements is the development of watches that are highly resistant to magnetic fields. In October 2013, the Seamaster Aqua Terra marked the beginning of a new generation of watches. These timepieces make use of anti-magnetic silicon, which allows calibers to remain unaffected by up to 15,000 gauss of magnetism. The watches with these features bear an official Omega quality mark developed in 2015.
Many prominent figures, both in real life and in fiction, have been drawn to the allure of Omega watches. The most famous wearer may very well be secret agent James Bond, who wore a Seamaster in the 1995 film GoldenEye. The French oceanographer Jacques Cousteau also relied on the Seamaster during many of his dives. Elvis Presley, the King of Rock and Roll, wore a Seamaster Calendar in 1960 when he was promoted to sergeant while stationed in West Germany. However, it isn't only kings who recognize the value of the brand. The former US President John F. Kennedy, the former Chinese Chairman Mao Zedong, and the former Soviet leader Mikhail Gorbachev all wore Omegas; Gorbachev selected a golden watch from the Constellation series. Likewise, actor Tom Hanks wears an Omega Speedmaster Professional as a reminder of his role in the film Apollo 13.