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Rolex Coke


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Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Coke Bezel Ref. 16710, Box & Papers, 1993
Rp. 242,136,686
Professional dealer
36
CH
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II 16710 - Coke - Full Set
Rp. 215,018,105
Professional dealer
445
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Fat Lady II Coke GMT Master ii 16760
Rp. 177,680,421
Professional dealer
127
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Ref. 16710
Rp. 166,174,486
Free shipping
Professional dealer
146
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke LC100 Full Set Mint Condition B+P...
Rp. 265,012,026
Professional dealer
218
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT - MASTER II COKE BEZEL ALL ORIGINAL 16710
Rp. 183,618,404
Free shipping
Professional dealer
505
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Steel 16710
Rp. 206,103,810
Free shipping
Professional dealer
782
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II 16710 Coke Oysterband K-Serie Automatic...
Rp. 208,806,470
Professional dealer
894
DE
Rolex GMT-Master II Steel 40mm Black No numerals
TOP
Rolex GMT-Master II "Coke"
Rp. 202,365,250
Private Seller
 
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Coke Bezel Ref. 16710, Box & Papers, 1993
Rp. 217,923,017
Professional dealer
36
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke LC EU FULLSET
Rp. 256,605,968
Professional dealer
129
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke "Fat Lady" Stainless Steel 16760 Full...
Rp. 266,542,844
Professional dealer
192
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Jubille condition like NEW after full...
Rp. 207,036,774
Professional dealer
868
AT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke 16710 All Original and Authentic
Rp. 186,239,408
Professional dealer
1545
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Stick Dial
Rp. 274,302,932
Professional dealer
114
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Black Red Coke Bezel Mens Watch 16710
Rp. 209,236,132
Professional dealer
1243
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II 16710 Coke Oysterband P-Serie Automatic...
Rp. 212,345,863
Professional dealer
894
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Coke Stick Dial New Rolex Service...
Rp. 238,732,035
Professional dealer
776
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Steel Red/Black Coke Bezel Mens 40mm Watch...
Rp. 166,589,277
Professional dealer
207
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II, Ref 16710, Stainless Steel, Men’s, Coke...
Rp. 194,650,316
Professional dealer
238
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke | Swiss Only 1998 B+P NEW ROLEX SERVICE
Rp. 238,024,157
Professional dealer
1546
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke from 1996 in very beautiful condition...
Rp. 230,042,826
Professional dealer
868
AT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II ref. 16710 K serial Unpolished Full Set Coke
Rp. 217,672,649
Professional dealer
435
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Fat Lady - Coke
Rp. 203,497,381
Professional dealer
267
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Black Red Coke Bezel Steel Mens Watch 16710
Rp. 206,274,545
Professional dealer
1243
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" - 16710 - Edelstahl - Jahr:...
Rp. 203,515,078
Professional dealer
546
DE
Rolex GMT-Master II Steel 40mm
Rolex Gmt Master Ii 16760 Fat Lady Coke Red Black Stainless...
Rp. 266,468,804
Professional dealer
277
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II "Coke" 16760
Rp. 184,358,800
Free shipping
Professional dealer
1555
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" SEL
Rp. 177,621,190
Professional dealer
173
US
Rolex GMT-Master II
Rolex GMT-Master II Coke Oyster 2006 box + papers
Rp. 259,260,513
Professional dealer
1546
NL
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Steel Red/Black Coke Bezel Mens 40mm Watch...
Rp. 236,186,576
Professional dealer
207
US
Rolex GMT-Master II Steel 40mm
Rolex GMT-Master II Coke 40mm Stahl Automatik Herrenuhr
Rp. 190,950,234
Professional dealer
216
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Faded Coke
Rp. 187,570,114
Professional dealer
267
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Black Red Coke Bezel Mens Watch 16710 Unworn
Rp. 269,060,193
Professional dealer
1243
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Fat Lady Herrenuhr Oyster Perpetual...
Rp. 197,852,050
Professional dealer
4649
DE
Rolex GMT-Master II Steel 40mm
Rolex Gmt Master Ii 16760 Fat Lady Coke Red Black Bezel...
Rp. 225,006,584
Professional dealer
277
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke Ref. 16710
Rp. 174,315,089
Professional dealer
76
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" 16710
Rp. 199,166,736
Free shipping
Professional dealer
1555
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Coke, 2004, Full Set
Rp. 187,044,759
Free shipping
Professional dealer
 
JP
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II Z Series 16710 Coke - Rolex Service 2018
Rp. 228,273,130
Professional dealer
2547
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke, 1991 - X-Serial, SWISS-T<25, Very...
Rp. 180,491,329
Professional dealer
251
BG
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II ref. 16710 COKE Box and warranty 2001
Rp. 215,902,953
Professional dealer
588
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Fat Lady Coke Steel Black Dial Automatic...
Rp. 275,412,797
Professional dealer
214
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke / Pepsi “Stick Dial”
Rp. 442,424,083
Private Seller
 
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II coke 2005
Rp. 235,369,612
Professional dealer
40
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke"
Rp. 185,099,197
Professional dealer
35
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II E-Serial 1991 Tritium Red Black COKE Unpolish
Rp. 229,523,004
Professional dealer
248
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Coke
Rp. 188,057,729
Private Seller
ZA
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" Bezel Stainless Steel 40mm 16710 F...
Rp. 329,061,949
Private Seller
 
US
Rolex GMT-Master II Steel 40mm
Rolex GMT-Master II Coke 16710 Automatic Date Full Set LC100
Rp. 236,254,461
Professional dealer
84
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex 16710 Pepsi e Coke
Rp. 211,478,712
Private Seller
 
IT
Rolex GMT-Master II Steel 40mm Black No numerals
TOP
Rolex GMT-Master II
Rp. 325,600,770
Private Seller
MY
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II Fat Lady ref. 16760 Black Dial Coke 1987
Rp. 198,205,989
Professional dealer
588
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II "Coke" Full Set - Serviced RSC
Rp. 206,570,704
Private Seller
 
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II ''Coke''
Rp. 207,939,319
Professional dealer
80
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Coke Custom Ceramic Black/Red 116710
Rp. 222,044,997
Professional dealer
104
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 coke/ pepsi new unworn stickers
Price on request
Free shipping
Professional dealer
239
FR
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master II Coke 16710 Black/red 40mm Steel Oyster MINT
Rp. 199,892,325
Professional dealer
237
US
Rolex GMT-Master II Steel 40mm
Rolex GMT-Master II Coke 16710 Automatic Date Full Set LC100
Rp. 246,872,639
Professional dealer
84
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Fat Lady Coke Stainless Steel 16760 - W6053
Rp. 298,881,595
Professional dealer
398
UK
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Rolex Coke: A Refreshing GMT-Master II

The Rolex GMT-Master II Coke is famous for its black and red bezel. This luxury sports watch features a GMT function and has come with a ceramic bezel since 2007. It enjoys widespread popularity and is highly likely to appreciate in value.


A Watch for Pilots and World Travelers

The Rolex Coke has been a favorite of pilots and world travelers since its introduction in 1982. In fact, the very first GMT-Master II that Rolex brought to market belongs to the Coke family. The original bears the reference number 16760, and its most distinctive feature is its black and red bezel. This color combination reminded people of a Coca-Cola can, and fans were quick to nickname this GMT-Master II the "Rolex Coke." However, the 16760 also goes by other names. You may hear people refer to this model as the "Fat Lady" due to its caliber 3085 and the resulting thicker case.

Rolex only produced the 16760 for a few years, meaning this reference is quite rare and coveted among collectors today. The somewhat flatter GMT-Master II (ref. 16710) replaced the "Fat Lady" in the late 1980s and was in production until 2007. Thanks to its long production run, this model is a much more common sight on the market than its predecessor. However, prices for well-maintained timepieces aren't too much lower than those of their rarer counterparts.

Since ceasing production of the 16710, Rolex has yet to release another GMT-Master II Coke watch. Instead, the company has turned their attention to creating new versions of the even more famous GMT-Master II {keyword-rolex pepsi,Pepsi}. As you may have guessed, this watch has a red and blue bezel just like the logo of Coca-Cola's greatest rival.

Reasons to Buy a GMT-Master II Coke

  • High-precision Superlative Chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Highly likely to appreciate in value

Prices at a Glance: Rolex Coke & Others

Reference number Price (approx.) Bezel/Caliber
16760 "Fat Lady" 17,500 USD Coke, thicker case, caliber 3085
16710 17,000 USD Coke, caliber 3185
116710BLNR 16,500 USD Blue and black, caliber 3186
116719BLRO 36,500 USD Pepsi, caliber 3186
126710BLRO 19,000 USD Pepsi, caliber 3285
116710LN 14,500 USD Black, caliber 3186

Rolex Coke: Price and Model Information

If you're interested in purchasing a "Fat Lady" ref. 16760, you will need to have roughly 17,500 USD on hand. Prices for pre-owned pieces in good condition sit around 14,000 USD. Between 2018 and 2020, the "Fat Lady" increased in value by over 30%, making it an intriguing investment opportunity.

Despite being produced in much larger numbers, the Rolex Coke 16710 costs nearly as much as its predecessor. You can purchase a used watch for about 12,000 USD. Never-worn editions also occasionally pop up for sale, and when they do, they tend to sell for some 17,500 USD. Like the "Fat Lady," prices for this model rose by about 30% between 2018 and 2020.

Alternatives to the Coke: Batman and Pepsi

Batman models with the refs. 116710BLNR and 12610BLNR are two possible Rolex Coke alternatives. With a blue and black ceramic bezel, the Batman has a more classic, conservative look. It also goes extremely well with business attire. Rolex retired the 116710BLNR in 2019, replacing it with the 126710BLNR. The latter is in short supply, and acquiring one often comes with a long wait time.

This has caused prices to soar outside of brick-and-mortar shops. For example, the current 126710BLNR on a Jubilee bracelet has a list price of "only" 8,800 CHF (approx. 9,700 USD); however, it actually trades for up to 18,500 USD. Licensed Rolex dealers no longer sell the previous model, the 116710BLNR. This version now demands between 15,000 and 17,000 USD

The Rolex Pepsi series has a much longer history and, thus, offers a wide range of interesting vintage watches with aluminum bezels. One example, the ref. 16750, costs between 14,000 and 17,500 USD, depending on its condition. Rolex began outfitting Pepsi GMT-Master II watches with Cerachrom bezels in 2007. You'll find both stainless steel editions and white gold models like the ref. 116719BLRO. Due to its precious metal case and bracelet, this reference demands around 36,500 USD.

If you like the Pepsi design but prefer stainless steel, you should take a closer look at the ref. 126710BLRO on a Jubilee bracelet. Like all GMT-Master IIs since 2019, this watch gets its power from the in-house caliber 3285 – a certified Superlative Chronometer with a 70-hour power reserve. However, licensed dealers are even less likely to have this watch than the Batman. Regardless of its condition, a stainless steel Pepsi will set you back about 19,000 USD.

There are more affordable ways to get your hands on a GMT-Master II. Take the ref. 116710LN, for instance. It has a solid black bezel and was in production from 2007 to 2019. Prices for mint-condition pieces have been on the rise ever since, having nearly doubled since 2018. Today, you can purchase a new watch for approximately 14,500 USD and a used watch for 12,000 USD.


GMT-Master II: Sapphire Crystal, Ceramic, and a New Caliber

The Rolex GMT-Master II Coke has a decisive advantage over "normal" GMT-Masters: You can independently set its hour hand in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you arrive in a new time zone. On the other hand, the caliber 3075 requires you to set the hour, minute, and 24-hour hands together. This movement powers the GMT-Master ref. 16750, among others. The bidirectional rotatable bezel aids in setting the second time zone. With its newer caliber, the GMT-Master II can keep track of three time zones simultaneously. Furthermore, the Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire crystal.

The successor to the "Fat Lady," the Rolex ref. 16710, is available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the introduction of the first GMT-Master in the 1950s. The 16710's bezel inlay is made of aluminum, which is why you will often find them with faded colors that underscore their vintage look. Rolex outfits current GMT-Master II watches with Cerachrom bezels. Cerachrom is an extremely hard and scratch-resistant ceramic mixture that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

Rolex has been equipping every GMT-Master II with the in-house caliber 3285 since 2019. This movement replaced the 3186, which had been around since 2005. This updated caliber boasts an improved 70-hour power reserve, a blue Parachrom hairspring, and Rolex's Chronergy escapement. The hairspring and escapement provide the movement with its high efficiency and magnetic resistance.