Annika Murr

For me, luxury watches are the ultimate statement. As the daughter of a dressmaker, I've always been fascinated by how an outfit can change the way you look and how others perceive you. The watch on your wrist? For a long time I thought it was "just" an accessory. So when I joined Chrono24 as the magazine's content manager, I had no idea what a multi-faceted, historically charged, and fascinating world awaited me. Today, when I admire an outfit, my eyes inevitably gravitate to the wrist. Why that watch model? Do they know the history of that timepiece, the craftsmanship, the technical refinements? I like to believe they do, and naturally begin looking at them with different eyes.